This article examines modern marketing approaches to customer relationship managementin retail enterprises. The study analyzed the theoretical and practical aspects of digital marketing tools, anomnichannel service model, personalized recommendation systems, and loyalty programs. The importance ofCRM systems in the process of digital transformation was substantiated using the example of the Uzbek retailmarket. The effectiveness of data-driven management, customer segmentation, and omnichannel integrationwas highlighted using the example of the Uzum and Korzinka enterprises. The results of the study showed thatthe use of a single customer profile, personalized marketing, and digital ecosystems can increase customerloyalty and the competitiveness of retail enterprises.
| Mualliflar | Safarov , Bakhtiyor |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2026-05-01 |
| Jild | 2 |
| Son | 5 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.20310182 |
DOI: 10.5281/zenodo.20310182 · Maqolaning asl sahifasi
CRM, retail, digital marketing, omnichannel service, customer loyalty, personalization, e-commerce, digital transformation.
This article analyzes the mechanisms for assessing and improving the effectiveness of marketingstrategies in the public transport sector. During the study, the impact of service quality, digital paymentsystems, pricing…
This study conceptualizes business incubators as pivotal institutional actors within startupecosystems and examines their evolving role in supporting innovation-driven entrepreneurship.The study employs a qualitative…
This article analyzes the role of tax policy in the transition to a green economy, using Uzbekistanas a case study. Pigou’s theory of externalities and the double dividend concept serve as the theoreticalframework…
In the context of the modern economy, innovation and knowledge-based development have become keypriorities. This article analyzes the experience of developed countries in establishing student innovation…
This article analyzes contemporary international trends in the digitalization of customsmanagement, including artificial intelligence (AI), blockchain technology, big data analytics, the Internet ofThings (IoT), and…
The article investigates the introduction of a new working accounts system to improve liabilityaccounting at ICT sector enterprises based on international standards. The author proposes the introductionof six new…
The paper examines the potential of digital marketing as an instrument for improving the economicdevelopment of tourism-related businesses in Uzbekistan. With the rapid digitalisation of the economy, moreand more…
This article examines the role of tax administration instruments in reducing the tax burden on businessentities and improving the overall entrepreneurial environment. In modern economic conditions, the efficiency of…
This study examines the issues of improving the system for managing the movement ofgoods under the customs regime of processing within the customs territory. In particular, the possibilities ofdigitalizing tolling…
Over the past decade, public procurement has increasingly been recognized as a strategic tool for promotingthe transition to a green economy. International experience from the OECD, the European Union, Japan, and South…