The role of digital marketing in enhancing tourism-related businesses in Uzbekistan

Odilov, Akmaljon

Innovation science and technologiy · 2026-yil

Annotatsiya

The paper examines the potential of digital marketing as an instrument for improving the economicdevelopment of tourism-related businesses in Uzbekistan. With the rapid digitalisation of the economy, moreand more tourism companies are switching from conventional marketing approaches to innovative technologiesin order to remain competitive in the global environment. Various digital marketing instruments are studiedin this context, such as social media, SEO techniques, influencer marketing, and content personalisation.A quantitative research methodology was used in the current study; thus, data were gathered through aquestionnaire administered to a random sample of tourists who had visited Uzbekistan. It has been foundthat a significant share of tourists uses digital channels intensively to search for tourism-related services whilemaking decisions about their destination. In addition, social networks and influencers play a considerable rolein shaping tourists’ behaviour and preferences.

Maqola ma’lumotlari
MualliflarOdilov, Akmaljon
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-05-01
Jild2
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.20309917
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.20309917 · Maqolaning asl sahifasi

Kalit so‘zlar

tourism, marketing, business, economic development, techniques, social media.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAOdilov, Akmaljon (2026). THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN. Innovation science and technologiy, 2(5). https://doi.org/10.5281/zenodo.20309917
GOST (OAK)Odilov, Akmaljon THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN // Innovation science and technologiy. – 2026. – T. 2, № 5. – DOI: 10.5281/zenodo.20309917.
MLAOdilov, Akmaljon. “THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN.” Innovation science and technologiy, 2(5), 2026. https://doi.org/10.5281/zenodo.20309917
ChicagoOdilov, Akmaljon. “THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN.” Innovation science and technologiy, 2(5) (2026). https://doi.org/10.5281/zenodo.20309917
HarvardOdilov, Akmaljon (2026) ‘THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN’, Innovation science and technologiy, 2(5). https://doi.org/10.5281/zenodo.20309917
BibTeX
@article{odilovakmaljon2026,
  title = {THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM-RELATED BUSINESSES IN UZBEKISTAN},
  author = {Odilov, Akmaljon},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {5},
  doi = {10.5281/zenodo.20309917},
  url = {https://doi.org/10.5281/zenodo.20309917}
}

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