Development of market factors to ensure the growth of the economic potential of the enterprise (using the example of the sag express brand stores)

Usmоnova , Dilfuza

Innovation science and technologiy · 2026-yil

Annotatsiya

This article examines issues related to the analysis of marketing activities of enterprises and the evaluationof sales efficiency. The chain of branded stores "SAG EXPRESS" operating in the territory of Uzbekistan was selectedas the object of the study. The research employed marketing analysis, benchmarking, statistical and econometricmethods, particularly the Fourier analysis model. During the study, sales volumes for 2023–2024, regional distribution,price segments, and seasonal factors were analyzed. The results made it possible to identify leading, middle, and lowperformingsegments in store operations. Additionally, price sensitivity of demand and seasonal fluctuations in salesvolumes were determined, and recommendations were developed to improve marketing strategies. The results of thestudy contribute to optimizing marketing activities of retail chains and increasing sales efficiency

Maqola ma’lumotlari
MualliflarUsmоnova , Dilfuza
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-04-01
Jild2
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.19606287
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.19606287 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing analysis, sales efficiency, Fourier analysis, seasonality, demand analysis, price segmentation, sales dynamics, retail trade, marketing strategy, sales volume, economic analysis, benchmarking, econometric model, SAG EXPRESS, marketing activity.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAUsmоnova , Dilfuza (2026). DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES). Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19606287
GOST (OAK)Usmоnova , Dilfuza DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES) // Innovation science and technologiy. – 2026. – T. 2, № 4. – DOI: 10.5281/zenodo.19606287.
MLAUsmоnova , Dilfuza. “DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES).” Innovation science and technologiy, 2(4), 2026. https://doi.org/10.5281/zenodo.19606287
ChicagoUsmоnova , Dilfuza. “DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES).” Innovation science and technologiy, 2(4) (2026). https://doi.org/10.5281/zenodo.19606287
HarvardUsmоnova , Dilfuza (2026) ‘DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)’, Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19606287
BibTeX
@article{usmnovadilfuza2026,
  title = {DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)},
  author = {Usmоnova , Dilfuza},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {4},
  doi = {10.5281/zenodo.19606287},
  url = {https://doi.org/10.5281/zenodo.19606287}
}

Boshqa maqola uchun iqtibos tayyorlash

Innovation science and technologiy jurnalidan boshqa maqolalar

Innovation science and technologiy — barcha maqolalar · 2026-yil arxivi

Usmоnova , Dilfuza — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari