This article examines how masculinity and femininity are constructed and represented in Uzbek–English online memes through a discursive lens. Online memes function as multimodal discourse units that reflect and reproduce social norms, gender ideologies, and cultural values. Drawing on critical discourse analysis and gender studies, the study analyzes a corpus of Uzbek and English-language memes collected from social media platforms such as Instagram, Telegram, and Twitter. The findings reveal that while English-language memes often emphasize individualism, irony, and gender role subversion, Uzbek-language memes tend to reinforce traditional gender norms grounded in collectivism, family hierarchy, and moral expectations. The study highlights how bilingual and hybrid memes negotiate gender identities at the intersection of global digital culture and local sociocultural values. Pedagogical and sociolinguistic implications are discussed, particularly in relation to intercultural communication and digital literacy.
| Mualliflar | Qudratullayeva, Muniraxon |
|---|---|
| Jurnal | Қўқон университети хабарномаси |
| Nashr sanasi | 2026-01-15 |
| Jild | 17 |
| Betlar | 61-63 |
| Til | Ingliz |
online memes, gender discourse, masculinity, femininity, Uzbek–English discourse, critical discourse analysis.
Maqolada shaxsning o‘z-o‘zini rivojlantirish va o‘z-o‘zini tarbiyalash jarayonlarining mazmuni, tarkibiy qismlari hamda bosqichlari yoritilgan. Shaxsning o‘z ustida ishlashi, o‘zini tahlil qilish, o‘z-o‘zini boshqarish…
This article examines the impact of Uzbek cultural norms on the development of pragmatic competence in English as a foreign language. Pragmatic competence refers to the ability to use language appropriately according to…
Maqolada kompetensiya va kompetentlik tushunchalarining mazmun mohiyati, ta’lim-tarbiya jarayonida kasbiy kompetentlikning tarkibiy elementlari mohiyati va shakllanishi muhokama qilinadi. Kompetensiya – barcha turdagi…
This paper explores different new methods in language teaching. In this research, different types of teaching methods are widely used, such as Communicative Language Teaching (CLT), Language Teaching (LT), Presentation…
Maqolada bugungi kun ta’lim talablari asosida fanlararo integratsiyaning nazariy-metodik asoslari, ta’lim jarayonidagi ahamiyati hamda uni amalga oshirishning pedagogik imkoniyatlari yoritilgan. Tadqiqotda o‘quvchilarda…
The paper explores translation of zoonyms in English and Uzbek children poetry which are names of animals with emphasis on whether to be literal in translation or adapt the work to suit the culture. A collection of…
This study presents the research, design, and development of an Intelligent Customer Relationship Management (CRM) platform enhanced with a Digital Twin to support operational simulation and optimization within…
This article discusses the development of an English for Specific Purposes (ESP) program designed for pre-service flight attendants in Uzbekistan. The goal of this project is to help learners develop their communicative…
Proverbs are seen as a special mix of word meanings, practical uses, and culture codes. They are considered powerful but little-used tools in foreign language teaching. Their teaching value in English and Uzbek classes…
Ushbu maqolada bo‘lajak informatika o‘qituvchilarining dasturlashga oid kasbiy kompetentligini rivojlantirishning metodik asoslari va amaliy mexanizmlari yoritilgan. Maqolada algoritmik tillar va dasturlash fanlarini…