INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION

Sattarov R. A.

Innovation science and technologiy · 2025-yil

Annotatsiya

This study explores how innovative cooperation and marketing strategies contribute to strengthening theregional economy of Namangan, one of the most dynamic regions of Uzbekistan. Using recent statistical and empiricaldata, the research highlights structural shifts in agriculture, industry and services that determine regional competitiveness.The findings show that limited coordination among producers, suppliers and market institutions hinders the formationof effective regional value chains. However, innovation-oriented cooperation, digital marketing and local brandinginitiatives have demonstrated strong potential to enhance productivity and export capacity. The paper concludes thatfostering modern cooperative models and integrated marketing systems can become a key driver for sustainable regionaldevelopment in Namangan and similar emerging economies.

Maqola ma’lumotlari
MualliflarSattarov R. A.
JurnalInnovation science and technologiy
Nashr sanasi2025-11-01
Jild1
Son11
TilIngliz
DOI10.5281/zenodo.17672039

Kalit so‘zlar

Namangan region, innovative cooperation, marketing strategy, regional development, competitiveness and sustainability.

Ilmiy soha

Innovation science and technologiy jurnalidan boshqa maqolalar

Innovation science and technologiy — barcha maqolalar