This study discusses that advertising is one of the tools that serve to convey the text of information to the listener or audience, and its national and cultural characteristics. We use language to convey advertising effectively to the audience. It has its own unique style of composing ad text. The structure of the set of thoughts and ideas understood in the ad text is explained through language units and cultural units.
| Mualliflar | Mahmudova, Umida, Махмудова, Умида, Маҳмудова, Умида |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2022-05-18 |
| Jild | 3 |
| Son | 3/S |
| Betlar | 480-488 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol3-iss3/s-pp480-488 |
DOI: 10.47689/2181-1415-vol3-iss3/s-pp480-488 · Maqolaning asl sahifasi
реклама, лингвокультурология, культурные единицы, менталитет, дискурс, advertising, lingvokulturologiya, cultural units, mentality, discourse, реклама, лингвомаданиятшунослик, маданий бирликлар, менталитет, дискурс
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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar