This study examines how political leaders employ persuasive techniques—namely linguistic complexity and emotional valence - to shape public opinion from a neurolinguistic perspective. The research demonstrates that politicians frequently transition from intricate policy jargon to emotionally resonant narratives to enhance persuasive effectiveness, integrating linguistic analysis, fMRI data, and behavioural responses. Keywords: political rhetoric, neurolinguistics, persuasive strategies, linguistic complexity, political speech.
| Mualliflar | Hilolakhon Shuhratkhon qizi Pulatkhonova |
|---|---|
| Jurnal | Филологик тадқиқотлар: тил, адабиёт, таълим |
| Nashr sanasi | 2025-07-10 |
| Jild | 2 |
| Son | 1-2 |
| Til | Ingliz |
political rhetoric, neurolinguistics, persuasive strategies, linguistic complexity, political speech., Политическая риторика, нейролингвистика, стратегии убеждения,языковая сложность, политическая речь.
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