This study examines how political leaders employ persuasive techniques—namely linguistic complexity and emotional valence - to shape public opinion from a neurolinguistic perspective. The research demonstrates that politicians frequently transition from intricate policy jargon to emotionally resonant narratives to enhance persuasive effectiveness, integrating linguistic analysis, fMRI data, and behavioural responses. Keywords: political rhetoric, neurolinguistics, persuasive strategies, linguistic complexity, political speech.
| Mualliflar | Hilolakhon Shuhratkhon qizi Pulatkhonova |
|---|---|
| Jurnal | Филологик тадқиқотлар: тил, адабиёт, таълим |
| Nashriyot | Термиз давлат университети |
| ISSN | 2181-1725, 2181-1741 |
| Nashr sanasi | 2025-07-10 |
| Jild | 2 |
| Son | 1-2 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| Indeksga qo‘shilgan | 2026-08-27 |
political rhetoric, neurolinguistics, persuasive strategies, linguistic complexity, political speech., Политическая риторика, нейролингвистика, стратегии убеждения,языковая сложность, политическая речь.
| APA | Hilolakhon Shuhratkhon qizi Pulatkhonova (2025). NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC. Филологик тадқиқотлар: тил, адабиёт, таълим, 2(1-2). https://journaltersu.uz/index.php/pr/article/view/265 |
|---|---|
| GOST (OAK) | Hilolakhon Shuhratkhon qizi Pulatkhonova NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC // Филологик тадқиқотлар: тил, адабиёт, таълим. – 2025. – T. 2, № 1-2. |
| MLA | Hilolakhon Shuhratkhon qizi Pulatkhonova. “NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC.” Филологик тадқиқотлар: тил, адабиёт, таълим, 2(1-2), 2025. https://journaltersu.uz/index.php/pr/article/view/265 |
| Chicago | Hilolakhon Shuhratkhon qizi Pulatkhonova. “NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC.” Филологик тадқиқотлар: тил, адабиёт, таълим, 2(1-2) (2025). https://journaltersu.uz/index.php/pr/article/view/265 |
| Harvard | Hilolakhon Shuhratkhon qizi Pulatkhonova (2025) ‘NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC’, Филологик тадқиқотлар: тил, адабиёт, таълим, 2(1-2). https://journaltersu.uz/index.php/pr/article/view/265 |
| BibTeX | @article{hilolakhonshuhratkhonqizipulatkhonova2025,
title = {NEUROLINGUISTIC ANALYSIS OF PUBLIC SPEECHES ON PERSUASIVE STRATEGIES IN POLITICAL RHETORIC},
author = {Hilolakhon Shuhratkhon qizi Pulatkhonova},
journal = {Филологик тадқиқотлар: тил, адабиёт, таълим},
year = {2025},
volume = {2},
number = {1-2},
url = {https://journaltersu.uz/index.php/pr/article/view/265}
} |
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