In this article, based on the analysis of the necessity of the innovative marketing strategy of commercial banks in modern conditions, the main principles, and the methods of its implementation, ways to increase its effectiveness have been developed. At the same time, the conclusions of foreign and national researchers in this direction and the strategy of commercial banks in the direction of attracting customers were studied.
| Mualliflar | Tadjibaeva, Nigora, Таджибаева, Нигора, Tadjibaeva, Nigora |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2024-01-31 |
| Jild | 2 |
| Son | 1 |
| Betlar | 499-506 |
| Til | Rus |
| DOI | 10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
DOI: 10.60078/2992-877x-2024-vol2-iss1-pp499-506 · Maqolaning asl sahifasi
коммерческий банкинг, маркетинг, инновационный маркетинг, банковский маркетинг, маркетинговая стратегия, commercial banking, marketing, innovative marketing, bank marketing, marketing strategy, tijorat banki, marketing, innovatsion marketing, bank marketingi, marketing strategiyasi
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