In this article, based on the analysis of the necessity of the innovative marketing strategy of commercial banks in modern conditions, the main principles, and the methods of its implementation, ways to increase its effectiveness have been developed. At the same time, the conclusions of foreign and national researchers in this direction and the strategy of commercial banks in the direction of attracting customers were studied.
| Mualliflar | Tadjibaeva, Nigora, Таджибаева, Нигора, Tadjibaeva, Nigora |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2024-01-31 |
| Jild | 2 |
| Son | 1 |
| Betlar | 499-506 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2024-vol2-iss1-pp499-506 · Maqolaning asl sahifasi
коммерческий банкинг, маркетинг, инновационный маркетинг, банковский маркетинг, маркетинговая стратегия, commercial banking, marketing, innovative marketing, bank marketing, marketing strategy, tijorat banki, marketing, innovatsion marketing, bank marketingi, marketing strategiyasi
| APA | Tadjibaeva, Nigora, Таджибаева, Нигора, & Tadjibaeva, Nigora (2024). THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS. Иқтисодий тараққиёт ва таҳлил, 2(1), 499-506. https://doi.org/10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
|---|---|
| GOST (OAK) | Tadjibaeva, Nigora, Таджибаева, Нигора, Tadjibaeva, Nigora THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS // Иқтисодий тараққиёт ва таҳлил. – 2024. – T. 2, № 1. – P. 499-506. – DOI: 10.60078/2992-877x-2024-vol2-iss1-pp499-506. |
| MLA | Tadjibaeva, Nigora, Таджибаева, Нигора, and Tadjibaeva, Nigora. “THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS.” Иқтисодий тараққиёт ва таҳлил, 2(1), 499-506, 2024. https://doi.org/10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
| Chicago | Tadjibaeva, Nigora, Таджибаева, Нигора, and Tadjibaeva, Nigora. “THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS.” Иқтисодий тараққиёт ва таҳлил, 2(1), 499-506 (2024). https://doi.org/10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
| Harvard | Tadjibaeva, Nigora, Таджибаева, Нигора, and Tadjibaeva, Nigora (2024) ‘THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS’, Иқтисодий тараққиёт ва таҳлил, 2(1), 499-506. https://doi.org/10.60078/2992-877x-2024-vol2-iss1-pp499-506 |
| BibTeX | @article{tadjibaevanigora2024,
title = {THEORY AND MAIN DIRECTIONS OF MARKETING STRATEGY OF COMMERCIAL BANKS},
author = {Tadjibaeva, Nigora and Таджибаева, Нигора and Tadjibaeva, Nigora},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2024},
volume = {2},
number = {1},
pages = {499-506},
doi = {10.60078/2992-877x-2024-vol2-iss1-pp499-506},
url = {https://doi.org/10.60078/2992-877x-2024-vol2-iss1-pp499-506}
} |
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