THE ROLE OF BENCHMARKING IN FORMING THE BUSINESS COMPETITIVE ENVIRONMENT IN THE FIELD OF SERVICES

Tillyakhodjaev, Azizkhon, Тилляходжаев, Азизхон, Тилляходжаев, Азизхон

Иқтисодий тараққиёт ва таҳлил · 2024-yil

Annotatsiya

The article is devoted to the formation of a competitive environment in the service industry, a more in-depth study of the demand for services in the future, the role of benchmarking in the development of innovative activities in organizations and the effective management system of the service market. Benchmarking is the study of the "best" services and goods in the organization's marketing policy, the marketing process, and the development of one's own way of working, taking into account the achievements and shortcomings of direct competitors. This includes the organization and management of events, the search for the necessary financial resources, information supply, the provision of basic and additional types of services, the achievement of coordination with the service personnel, the organization of the flow of services and their security.

Maqola ma’lumotlari
MualliflarTillyakhodjaev, Azizkhon, Тилляходжаев, Азизхон, Тилляходжаев, Азизхон
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2024-01-31
Jild2
Son1
Betlar507-513
TilO‘zbek
DOI10.60078/2992-877x-2024-vol2-iss1-pp507-513

Kalit so‘zlar

маркетинг, бенчмаркинг, менеджмент, ивент-менеджмент, маркетинговые исследования, marketing, benchmarking, management, event management, marketing research, маркетинг, бенчмаркинг, менежмент, ивент-менежмент (event-management), маркетинг тадқиқотлари

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