The article examines the phenomenon of media convergence as a key factor in the transformation of political communications in the 21st century. It analyses the technological, content, organisational and social integration of the media, as well as its impact on the development of new strategies for political influence. Particular attention is paid to the concepts of G. Jenkins, M. Castells, as well as the works of Asian and Russian researchers. It is argued that media convergence has become an important tool for hybrid forms of influence and shaping the political agenda. The author particularly notes that media convergence in the context of ‘New Uzbekistan’ is a key factor in the transformation of political communication.
| Mualliflar | Гуласал Шакирова |
|---|---|
| Jurnal | Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past |
| Nashriyot | Ўзбекистон Миллий университети |
| ISSN | 2181-9599 |
| Nashr sanasi | 2025-12-29 |
| Jild | 8 |
| Son | 12 |
| Til | Ingliz |
| Ilmiy soha | Tarix |
| Indeksga qo‘shilgan | 2026-08-27 |
медиаконвергенция, политические коммуникации, цифровая трансформация, Новый Узбекистан, социальные сети, интеграция медиа, media convergence, political communication, digital transformation, New Uzbekistan, social networks, media integration, медиа конвергенция, сиёсий коммуникациялар, рақамли трансформация, Янги Ўзбекистон, ижтимоий тармоқлар, медиа интеграция
| APA | Гуласал Шакирова (2025). THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS. Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past, 8(12). https://tadqiqot.uz/index.php/history/article/view/13084 |
|---|---|
| GOST (OAK) | Гуласал Шакирова THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS // Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past. – 2025. – T. 8, № 12. |
| MLA | Гуласал Шакирова. “THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS.” Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past, 8(12), 2025. https://tadqiqot.uz/index.php/history/article/view/13084 |
| Chicago | Гуласал Шакирова. “THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS.” Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past, 8(12) (2025). https://tadqiqot.uz/index.php/history/article/view/13084 |
| Harvard | Гуласал Шакирова (2025) ‘THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS’, Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past, 8(12). https://tadqiqot.uz/index.php/history/article/view/13084 |
| BibTeX | @article{article2025,
title = {THE CONCEPT AND EVOLUTION OF MEDIA CONVERGENCE IN POLITICAL COMMUNICATIONS},
author = {Гуласал Шакирова},
journal = {Ўтмишга назар журнали / Журнал взгляд в прошлое /Journal of Look to the Past},
year = {2025},
volume = {8},
number = {12},
url = {https://tadqiqot.uz/index.php/history/article/view/13084}
} |
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