Two-sided movements of product value in creating an enterprise brand

Jalilov , Jamshid, Ruzimatov , Shokhboz, Джалилов , Джамшид, Рузиматов , Шохбоз, Jalilov , Jamshid, Ro’zimatov , Shоhboz

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2021-yil

Annotatsiya

The article presents the two-way effect of the product value in brand creation, brand modules, product value level, opinions of foreign and local scholars on brand value, the importance of brand identity in the product and the author's approach and views on brand creation.

Maqola ma’lumotlari
MualliflarJalilov , Jamshid, Ruzimatov , Shokhboz, Джалилов , Джамшид, Рузиматов , Шохбоз, Jalilov , Jamshid, Ro’zimatov , Shоhboz
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
Nashr sanasi2021-08-30
Jild2
Son7/S
Betlar249-255
TilO‘zbek
DOI10.47689/2181-1415-vol2-iss7/s-pp249-255

Kalit so‘zlar

YAIM, mahsulot, brend, brend modeli, lux brendlar, brend strukturasi, brend yaratishning ikkita modeli, ВВП, продукт, бренд, модель бренда, люксовые бренды, структура бренда, две модели создания бренда, GDP, product, brand, brand model, Luxury brands, brand structure, two models of brand creation

Ilmiy soha

Жамият ва инновациялар / Общество и инновации / Society and innovations jurnalidan boshqa maqolalar

Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar