Increasing the effectiveness of using marketing communications in the tourism services market

Sobirjonov , Asrorbek

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

An effective marketing communication strategy is essential for tourism service providers aiming to attractand retain customers in an increasingly competitive landscape. This article explores the key factors that enhancecommunication effectiveness—such as message clarity, channel selection, personalization, and emotional resonance—while examining the role of digital transformation. Through a review of literature and synthesis of observed outcomesfrom real-world campaigns, the analysis highlights how integrated, data-driven, and customer-centered approachesimprove traveler engagement, booking conversions, and brand loyalty

Maqola ma’lumotlari
MualliflarSobirjonov , Asrorbek
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2025-06-01
Jild3
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.15791724
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.15791724 · Maqolaning asl sahifasi

Kalit so‘zlar

Tourism marketing, communication effectiveness, digital channels, personalization, engagement, conversion, brand loyalty.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASobirjonov , Asrorbek (2025). Increasing the effectiveness of using marketing communications in the tourism services market. Яшил иқтисодиёт ва тараққиёт, 3(6). https://doi.org/10.5281/zenodo.15791724
GOST (OAK)Sobirjonov , Asrorbek Increasing the effectiveness of using marketing communications in the tourism services market // Яшил иқтисодиёт ва тараққиёт. – 2025. – T. 3, № 6. – DOI: 10.5281/zenodo.15791724.
MLASobirjonov , Asrorbek. “Increasing the effectiveness of using marketing communications in the tourism services market.” Яшил иқтисодиёт ва тараққиёт, 3(6), 2025. https://doi.org/10.5281/zenodo.15791724
ChicagoSobirjonov , Asrorbek. “Increasing the effectiveness of using marketing communications in the tourism services market.” Яшил иқтисодиёт ва тараққиёт, 3(6) (2025). https://doi.org/10.5281/zenodo.15791724
HarvardSobirjonov , Asrorbek (2025) ‘Increasing the effectiveness of using marketing communications in the tourism services market’, Яшил иқтисодиёт ва тараққиёт, 3(6). https://doi.org/10.5281/zenodo.15791724
BibTeX
@article{sobirjonovasrorbek2025,
  title = {Increasing the effectiveness of using marketing communications in the tourism services market},
  author = {Sobirjonov , Asrorbek},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2025},
  volume = {3},
  number = {6},
  doi = {10.5281/zenodo.15791724},
  url = {https://doi.org/10.5281/zenodo.15791724}
}

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