Archetypes and symbols as semantic components of advertisement in Uzbekistan

SAKINA ISMAILDJANOVNA MUKHAMEDJANOVA

Камолиддин Беҳзод номидаги МРДИ Ахборотномаси · 2023-yil

Annotatsiya

This article considers advertising as a phenomenon of culture, whose specific feature is to form sense. The author regards symbols and archetypes as the main way to realize cultural meanings of advertisement. The article explores the connection between the concepts of “meaning” and “culture”, and provides information about the basic psychological archetypes. Also, the main group of symbols often used in modern advertising is discussed in detail. The author pays special attention to the study of specific uses of universal and ethno-cultural archetypes in outdoor advertising in Uzbekistan.

Maqola ma’lumotlari
MualliflarSAKINA ISMAILDJANOVNA MUKHAMEDJANOVA
JurnalКамолиддин Беҳзод номидаги МРДИ Ахборотномаси
NashriyotМиллий рассомлик ва дизайн институти
ISSN2181-1822
Nashr sanasi2023-08-19
Jild3
Son04
Betlar4-6
TilIngliz
Ilmiy sohaSan’atshunoslik
DOI10.37547/ssa-v3-i4-2
Indeksga qo‘shilgan2026-08-27

DOI: 10.37547/ssa-v3-i4-2 · Maqolaning asl sahifasi

Kalit so‘zlar

sense, culture, advertising

Ilmiy soha

San’atshunoslik

Iqtibos keltirish

APASAKINA ISMAILDJANOVNA MUKHAMEDJANOVA (2023). ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN. Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 3(04), 4-6. https://doi.org/10.37547/ssa-v3-i4-2
GOST (OAK)SAKINA ISMAILDJANOVNA MUKHAMEDJANOVA ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN // Камолиддин Беҳзод номидаги МРДИ Ахборотномаси. – 2023. – T. 3, № 04. – P. 4-6. – DOI: 10.37547/ssa-v3-i4-2.
MLASAKINA ISMAILDJANOVNA MUKHAMEDJANOVA. “ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN.” Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 3(04), 4-6, 2023. https://doi.org/10.37547/ssa-v3-i4-2
ChicagoSAKINA ISMAILDJANOVNA MUKHAMEDJANOVA. “ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN.” Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 3(04), 4-6 (2023). https://doi.org/10.37547/ssa-v3-i4-2
HarvardSAKINA ISMAILDJANOVNA MUKHAMEDJANOVA (2023) ‘ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN’, Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 3(04), 4-6. https://doi.org/10.37547/ssa-v3-i4-2
BibTeX
@article{sakinaismaildjanovnamukhamedjanova2023,
  title = {ARCHETYPES AND SYMBOLS AS SEMANTIC COMPONENTS OF ADVERTISEMENT IN UZBEKISTAN},
  author = {SAKINA ISMAILDJANOVNA MUKHAMEDJANOVA},
  journal = {Камолиддин Беҳзод номидаги МРДИ Ахборотномаси},
  year = {2023},
  volume = {3},
  number = {04},
  pages = {4-6},
  doi = {10.37547/ssa-v3-i4-2},
  url = {https://doi.org/10.37547/ssa-v3-i4-2}
}

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