The evolution of the female archetype in outdoor advertising in Uzbekistan

MUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA

Камолиддин Беҳзод номидаги МРДИ Ахборотномаси · 2024-yil

Annotatsiya

The article is dedicated to the study of the evolution of the female archetype in outdoor advertising in Uzbekistan, tracing its transformation from the Soviet period to the present. The author analyzes how the depiction of women in advertisements reflects the cultural, social, and political changes that have occurred in the country over the decades. During the Soviet era, the female image was shaped within the context of socialist ideology, emphasizing her role as a labor participant and symbol of social progress. In the post-Soviet period, female images in advertising began to integrate elements of Western culture and market economy, reflecting the modernization and globalization of society. Contemporary outdoor advertising in Uzbekistan demonstrates a dualism, combining traditional roles of women as caretakers of the family hearth with the image of a successful and independent individual, highlighting the dynamic development of cultural values in the context of global changes.

Maqola ma’lumotlari
MualliflarMUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA
JurnalКамолиддин Беҳзод номидаги МРДИ Ахборотномаси
NashriyotМиллий рассомлик ва дизайн институти
ISSN2181-1822
Nashr sanasi2024-10-08
Jild4
Son05
Betlar1-6
TilIngliz
Ilmiy sohaSan’atshunoslik
DOI10.37547/ssa-v4-i5-1
Indeksga qo‘shilgan2026-08-27

DOI: 10.37547/ssa-v4-i5-1 · Maqolaning asl sahifasi

Kalit so‘zlar

female archetype, outdoor advertising, cultural transformations, uzbek society.

Ilmiy soha

San’atshunoslik

Iqtibos keltirish

APAMUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA (2024). THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN. Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 4(05), 1-6. https://doi.org/10.37547/ssa-v4-i5-1
GOST (OAK)MUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN // Камолиддин Беҳзод номидаги МРДИ Ахборотномаси. – 2024. – T. 4, № 05. – P. 1-6. – DOI: 10.37547/ssa-v4-i5-1.
MLAMUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA. “THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN.” Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 4(05), 1-6, 2024. https://doi.org/10.37547/ssa-v4-i5-1
ChicagoMUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA. “THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN.” Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 4(05), 1-6 (2024). https://doi.org/10.37547/ssa-v4-i5-1
HarvardMUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA (2024) ‘THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN’, Камолиддин Беҳзод номидаги МРДИ Ахборотномаси, 4(05), 1-6. https://doi.org/10.37547/ssa-v4-i5-1
BibTeX
@article{mukhamedjanovasakinaismaildjanovna2024,
  title = {THE EVOLUTION OF THE FEMALE ARCHETYPE IN OUTDOOR ADVERTISING IN UZBEKISTAN},
  author = {MUKHAMEDJANOVA , SAKINA ISMAILDJANOVNA},
  journal = {Камолиддин Беҳзод номидаги МРДИ Ахборотномаси},
  year = {2024},
  volume = {4},
  number = {05},
  pages = {1-6},
  doi = {10.37547/ssa-v4-i5-1},
  url = {https://doi.org/10.37547/ssa-v4-i5-1}
}

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