The article for the first time examines the concept and essence of the scientific doctrine of legal regulation ofonline advertising in e-commerce. In this context, it considers advertising activity as a separate type of interactionbetween its participants on a digital platform, with the help of which the manufacturer (entrepreneur) createsthe image of his product (digital product), and legal relations arising between users to whom this advertisingis directed and consumers in e-commerce. From this point of view, the issues of legal regulation of consumerrelations associated with the purchase of goods, works and services in demand on the market of products inadvertising and e-commerce are systematically studied. Most importantly, the essence of Internet advertising as adigital object of legal regulation, its status as one of the most dynamically developing areas of advertising activity,as well as a number of advantages that the use of digital technologies for effective and profitable advertising forall entities are scientifically and practically covered. Based on the analysis of scientific and legislative sources,the increasingly active development of Internet advertising as a form of non-personalized presentation ofinformation about goods and / or services on the Internet is considered, which, in turn, necessitates increasingthe effectiveness of legal regulation in this area. Based on the results of the study, the author’s approaches andscientific conceptual points of view on problematic and target issues related to the legal regulation of Internetadvertising in e-commerce are substantiated.
| Mualliflar | РУЗИНАЗАРОВ, ШУХРАТ |
|---|---|
| Jurnal | Юрист ахборотномаси |
| Nashriyot | Адлия вазирлиги Юристлар МОМ |
| ISSN | 2181-9416, 2187-9416 |
| Nashr sanasi | 2025-06-30 |
| Jild | 5 |
| Son | 3 |
| Betlar | 57-65 |
| Til | Ingliz |
| Ilmiy soha | Yuridik |
| Indeksga qo‘shilgan | 2026-08-26 |
электронная коммерция, интернет-реклама, рекламное право, рекламная деятельность, цифровой объект, цифровой гражданский оборот, размещение и распространение рекламы.
| APA | РУЗИНАЗАРОВ, ШУХРАТ (2025). LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ. Юрист ахборотномаси, 5(3), 57-65. https://yuristjournal.uz/index.php/lawyer-herald/article/view/1105 |
|---|---|
| GOST (OAK) | РУЗИНАЗАРОВ, ШУХРАТ LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ // Юрист ахборотномаси. – 2025. – T. 5, № 3. – P. 57-65. |
| MLA | РУЗИНАЗАРОВ, ШУХРАТ. “LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ.” Юрист ахборотномаси, 5(3), 57-65, 2025. https://yuristjournal.uz/index.php/lawyer-herald/article/view/1105 |
| Chicago | РУЗИНАЗАРОВ, ШУХРАТ. “LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ.” Юрист ахборотномаси, 5(3), 57-65 (2025). https://yuristjournal.uz/index.php/lawyer-herald/article/view/1105 |
| Harvard | РУЗИНАЗАРОВ, ШУХРАТ (2025) ‘LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ’, Юрист ахборотномаси, 5(3), 57-65. https://yuristjournal.uz/index.php/lawyer-herald/article/view/1105 |
| BibTeX | @article{article2025,
title = {LEGAL REGULATION OF ONLINE ADVERTISING IN E-COMMERCE: ЭЛЕКТРОН ТИЖОРАТДА ОНЛАЙН-РЕКЛАМАНИ ХУҚУҚИЙ ТАРТИБГА СОЛИШ},
author = {РУЗИНАЗАРОВ, ШУХРАТ},
journal = {Юрист ахборотномаси},
year = {2025},
volume = {5},
number = {3},
pages = {57-65},
url = {https://yuristjournal.uz/index.php/lawyer-herald/article/view/1105}
} |
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