The article for the first time examines the concept and essence of the scientific doctrine of legal regulation ofonline advertising in e-commerce. In this context, it considers advertising activity as a separate type of interactionbetween its participants on a digital platform, with the help of which the manufacturer (entrepreneur) createsthe image of his product (digital product), and legal relations arising between users to whom this advertisingis directed and consumers in e-commerce. From this point of view, the issues of legal regulation of consumerrelations associated with the purchase of goods, works and services in demand on the market of products inadvertising and e-commerce are systematically studied. Most importantly, the essence of Internet advertising as adigital object of legal regulation, its status as one of the most dynamically developing areas of advertising activity,as well as a number of advantages that the use of digital technologies for effective and profitable advertising forall entities are scientifically and practically covered. Based on the analysis of scientific and legislative sources,the increasingly active development of Internet advertising as a form of non-personalized presentation ofinformation about goods and / or services on the Internet is considered, which, in turn, necessitates increasingthe effectiveness of legal regulation in this area. Based on the results of the study, the author’s approaches andscientific conceptual points of view on problematic and target issues related to the legal regulation of Internetadvertising in e-commerce are substantiated.
| Mualliflar | РУЗИНАЗАРОВ, ШУХРАТ |
|---|---|
| Jurnal | Юрист ахборотномаси |
| Nashr sanasi | 2025-06-30 |
| Jild | 5 |
| Son | 3 |
| Betlar | 57-65 |
| Til | Rus |
электронная коммерция, интернет-реклама, рекламное право, рекламная деятельность, цифровой объект, цифровой гражданский оборот, размещение и распространение рекламы.
It has been established that legal protection of trademarks in the digital environment requires a complexand multifaceted approach. This article provides a comprehensive analysis of international legal practices andthe…
Ушбу илмий мақолада муаллиф ҳуқуқ назарияси олимлари ғоялари ва мулоҳазалари асосида ҳуқуқдоктринасининг асосий нуқталарини белгилашга харакат қилади. Ўзбекистонда цивилистика доктринасини шаклланиш хусусиятлари…
This article analyzes the specific features of determining the term of an labour contract as one of its essentialconditions, scholarly theoretical views, certain provisions of national labor legislation, and the…
The article presents a theoretical and practical analysis of the reduction of penalties as a form of civil liabilityfor non-performance of contractual obligations, based on the legislation and experience of foreign…
This article discusses prosecutorial inspections of the execution of laws, their specific aspects and theclassification of forms of prosecutorial supervision over the execution of laws. Some official statistical data…
This article comprehensively explores the legal nature of the institution of wills, its regulation under the CivilCode of the Republic of Uzbekistan, and its place in private international law. The author deeply…
This article analyzes the measures undertaken by the rapid response units of the Republic of Uzbekistan’sinternal affairs agencies within the framework of the fight against drug addiction, as well as their cooperation…
This article explores the administrative and legal aspects of the transition to “green” public services inUzbekistan in the conditions of digital transformation, identifying their relationship with the…
This article analyzes current problems in ensuring the criminal-legal protection of minors in the Republic ofUzbekistan and the priority directions of state policy in this area. The author approaches the issues of…
В статье рассмотрены возможности применения искусственного интеллекта (ИИ) в борьбе с коррупциейв сфере государственного управления. Проведен обзор международного опыта внедрения ИИ, в частностив области государственных…