Over the past three decades, sports marketing has not only differentiated itself as a unique form of marketing but has also emerged as its own field of study. This article considers the essence of sports marketing, including sports advertising, sponsorship, media, and other elements employed to enhance the sport's recognition and popularity. The discussion extends to what Kurash sports organizations should undertake to craft innovative marketing campaigns with the intent of bolstering the appeal of less mainstream sports. In conclusion, the article highlights those components of sports marketing, such as sports media, advertising, influential athletes, and sponsorship, have the potential to draw audiences to lesser-known sports like Kurash.
| Mualliflar | Максим, Тагне Франк |
|---|---|
| Jurnal | Фан спортга |
| Nashriyot | Ўзбекистон давлат жисмоний тарбия институти |
| ISSN | 2181-7804 |
| Nashr sanasi | 2023-08-27 |
| Jild | 1 |
| Son | 1 |
| Betlar | 17-19 |
| Til | Ingliz |
| Ilmiy soha | Pedagogika |
| Indeksga qo‘shilgan | 2026-10-06 |
sports marketing, sports advertising, sports sponsorship, star athletes, sports media, less popular sports, Kurash, Kurash sports organizations, спортивный маркетинг, спортивная реклама, спортивное спонсорство, звездные спортсмены, спортивные СМИ, менее известные виды спорта, Кураш, спортивные организации Кураш, sport marketingi, sport reklamasi, sport homiyligi, yulduzli sportchilar, sport ommaviy axborot vositalari, kamroq darajada
| APA | Максим, Тагне Франк (2023). The use of marketing in the promotion of a sport: case of Kurash. Фан спортга, 1(1), 17-19. https://sport-science.uz/index.php/journal/article/view/31 |
|---|---|
| GOST (OAK) | Максим, Тагне Франк The use of marketing in the promotion of a sport: case of Kurash // Фан спортга. – 2023. – T. 1, № 1. – P. 17-19. |
| MLA | Максим, Тагне Франк. “The use of marketing in the promotion of a sport: case of Kurash.” Фан спортга, 1(1), 17-19, 2023. https://sport-science.uz/index.php/journal/article/view/31 |
| Chicago | Максим, Тагне Франк. “The use of marketing in the promotion of a sport: case of Kurash.” Фан спортга, 1(1), 17-19 (2023). https://sport-science.uz/index.php/journal/article/view/31 |
| Harvard | Максим, Тагне Франк (2023) ‘The use of marketing in the promotion of a sport: case of Kurash’, Фан спортга, 1(1), 17-19. https://sport-science.uz/index.php/journal/article/view/31 |
| BibTeX | @article{article2023,
title = {The use of marketing in the promotion of a sport: case of Kurash},
author = {Максим, Тагне Франк},
journal = {Фан спортга},
year = {2023},
volume = {1},
number = {1},
pages = {17-19},
url = {https://sport-science.uz/index.php/journal/article/view/31}
} |
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