Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language

Khalilova, Dilnoza Ubaydullayevna, Nasiba Bakhritdinovna, Azizova

Lingvospektr · 2026-yil

Annotatsiya

This article examines advertising as a reflection of cultural stereotypes and its didactic potential in teaching Russian as a Foreign Language (RFL). As a component of mass culture, advertising conveys values, norms, and patterns of behavior characteristic of a particular society. The author analyzes the possibilities of using advertising texts and video commercials in the educational process, including the development of intercultural competence, the formation of critical thinking skills, and the expansion of students’ lexical and grammatical knowledge. Particular attention is paid to the risks associated with reinforcing simplified stereotypes, distorting cultural reality, and causing cultural shock. Methodological recommendations are proposed for integrating advertising materials into RFL teaching practice, taking into account students’ language proficiency levels and cultural sensitivity.

Maqola ma’lumotlari
MualliflarKhalilova, Dilnoza Ubaydullayevna, Nasiba Bakhritdinovna, Azizova
JurnalLingvospektr
NashriyotЎзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ
ISSN3060-4958
Nashr sanasi2026-06-28
Jild5
Son1
Betlar411-416
TilIngliz
Ilmiy sohaPedagogika
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Russian as a Foreign Language (RFL), advertising, cultural stereotypes, sociocultural competence, critical thinking, authentic texts, linguodidactics, intercultural communication

Ilmiy soha

Pedagogika

Iqtibos keltirish

APAKhalilova, Dilnoza Ubaydullayevna, & Nasiba Bakhritdinovna, Azizova (2026). Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language. Lingvospektr, 5(1), 411-416. https://lingvospektr.uz/index.php/lngsp/article/view/1728
GOST (OAK)Khalilova, Dilnoza Ubaydullayevna, Nasiba Bakhritdinovna, Azizova Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language // Lingvospektr. – 2026. – T. 5, № 1. – P. 411-416.
MLAKhalilova, Dilnoza Ubaydullayevna, and Nasiba Bakhritdinovna, Azizova. “Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language.” Lingvospektr, 5(1), 411-416, 2026. https://lingvospektr.uz/index.php/lngsp/article/view/1728
ChicagoKhalilova, Dilnoza Ubaydullayevna, and Nasiba Bakhritdinovna, Azizova. “Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language.” Lingvospektr, 5(1), 411-416 (2026). https://lingvospektr.uz/index.php/lngsp/article/view/1728
HarvardKhalilova, Dilnoza Ubaydullayevna, and Nasiba Bakhritdinovna, Azizova (2026) ‘Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language’, Lingvospektr, 5(1), 411-416. https://lingvospektr.uz/index.php/lngsp/article/view/1728
BibTeX
@article{khalilovadilnozaubaydullayevna2026,
  title = {Advertising as a Mirror of Cultural Stereotypes: Opportunities and Risks of Its Use in Teaching Russian as a Foreign Language},
  author = {Khalilova, Dilnoza Ubaydullayevna and Nasiba Bakhritdinovna, Azizova},
  journal = {Lingvospektr},
  year = {2026},
  volume = {5},
  number = {1},
  pages = {411-416},
  url = {https://lingvospektr.uz/index.php/lngsp/article/view/1728}
}

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