The differenсes and сonneсtions between soсial media marketing (SMM) and traditional marketing are important aspeсts of modern marketing strategies. This artiсle analyzes the main differenсes between SMM and traditional marketing, inсluding сommuniсation сhannels, audienсe, сost and measurement сapabilities. It also looks at the relationship between the two forms of marketing and how they сan сomplement eaсh other. The interaсtive and personalized features of soсial media marketing blend with the possibilities of traditional marketing to send a publiс message to a wide audienсe, promoting the suссessful development of the brand. The artiсle highlights the effeсtive strategiс importanсe of SMM and traditional marketing working together. The article examines the role of stylistic techniques in ensuring the sonority and effectiveness of advertising slogans, which are considered an integral part of the advertising text and have become an integral part of our lives today, as well as their types and uses. The article analyzes the use of alliteration, assonance, antithesis, repetition, wordplay, hyperbole and litany when creating English advertising slogans, and also examines whether they are preserved in the process of translation into Uzbek. During this process, it is concluded that repetitions, antitheses, and partial phenomena of alliteration retain their form, but that the phenomena of wordplay and assonance are difficult to preserve in the translation language.
| Mualliflar | Редактор, Главный, Gulomova, Raykhona Rustamjonovna |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2026-04-03 |
| Jild | 3 |
| Son | 1 |
| Betlar | 143-150 |
| Til | Ingliz |
Social media marketing (SMM), traditional marketing, marketing strategies, communication channels, audience, costs, measurement and analysis, brand image
This article explores the use of discourse markers and their stylistic function in everyday English. Based on previous research in discourse analysis and pragmatics, discourse markers are considered as elements that…
This article examines the chronotopic manifestation of irony in James Joyce’s novel A Portrait of the Artist as a Young Man and its artistic function in the narrative structure. The study is based on Mikhail Bakhtin’s…
Prepositions play an important role in expressing relationships between words in a sentence. They show spatial, temporal, and logical relations. They help to show how different parts of a sentence are connected. In many…
This article conducts a comparative analysis of the pragmatic and discursive features of ecological speech units in English and Uzbek literary texts. The aim of the study is to reveal the expression of attitudes toward…
This paper will analyze the presentation of the idea of time in English phraseological units both in literal and metaphorical contexts. The study examines the underlying cognitive patterns and conceptual metaphors using…
This article presents a theoretical review of linguistic deviation as a category of stylistic analysis in literary discourse. It examines deviation not as an accidental violation of language norms, but as a purposeful…
Anglophone magazines circulate social common sense through compact formats that merge advice, entertainment, and consumption. Gender emerges in this discourse as an organized set of expectations produced by recurring…
The article presents a comprehensive analysis of the influence of the gender factor on the formation of ergonyms (commercial and social names) in the Namangan region as an element of the regional linguistic landscape…
This study investigates the metaphorical conceptualization and translation of gender-related terminology in contemporary human rights discourse from a socio-cognitive perspective. While gender terminology has been…
The article examines the synthesis of realistic and postmodern artistic techniques in contemporary literature based on the works of Viktor Pelevin and Ulugbek Hamdam. The study focuses on the interaction between realism…