Maqola reklamaning mazmuniy mohiyati dominantasi bo‘lmish imperativlik, ya’ni undash, da’vat qilish, ishontirish ma’nosining o‘zbek tilida ifodalanish usullari, mexanizmlari va qonuniyatlarini ilmiy ochib berishdan iborat maqsadning bir qismi sifatida yuzaga kelgan. Mana shu maqsadda tavsiflash, tasniflash, assotsiativ, komponent va kontekstual tahlil, struktur-funktsional tahlil kabi metodlardan foydalanilgan. Natijada o‘zbek tili tabiatida inversiya xabar mazmunining uslubiy bo‘yoqdorligini oshirib, uni odatdagi vaziyatdan hissiy holatga olib chiqishda maqbul usullardan biri sanalishi va uning reklama matnlaridagi o‘rni haqida so‘z yuritiladi. Shuningdek, imperativlik, yaʼni undash, daʼvat qilish, ishontirish maʼnosining o‘zbek tilida ifodalanish usullari, mexanizmlari va qonuniyatlarini ochib berishda gapdagi so‘z tartibi masalasi batafsil yoritib berilgan. Maqola yakunija muallif tashviqiy-siyosiy va reklama matnlariga xos elliptik konstruksiyalar aynan o‘zining ixcham, tugallanmaganlik shaklida ekanligi bois to‘liq, tugallangan jumlalarga qaraganda shaxsning e’tiborini ko‘proq o‘ziga tortishi bilan xarakterlanadi. Kogeziya vositalari (elliptik sintaksis, sintaksik parallelizm, leksik-grammatik takrorlar) transaksiyani qayta tiklash orqali semantik lakunani ta’sirchanligini pasaytiradi. Ushbu vosita shaxsni o‘zga tilga oid lisoniy muhitga o‘tkazish illokutiv kuchiga ega bo‘lib, matn talqinida retsipientni ham “sherik qilish” effektiga erishish imkonini beradi, degan xulosaga keladi. q
| Mualliflar | Yusupova, Kamola |
|---|---|
| Jurnal | FarDU ilmiy xabarlari |
| Nashriyot | Farg‘ona davlat universiteti |
| ISSN | 2010-8419, 2181-1571 |
| Nashr sanasi | 2022-12-31 |
| Jild | 28 |
| Son | 1 |
| Betlar | 37-37 |
| Til | O‘zbek |
| Ilmiy soha | Filologiya |
| DOI | 10.56292/sjfsu/vol28_iss1/a37 |
| Indeksga qo‘shilgan | 2026-09-06 |
DOI: 10.56292/sjfsu/vol28_iss1/a37 · Maqolaning asl sahifasi
reklama matni, reklama tili, imperativlik, inversiya, reduplikatsiya, pragmalingvistika, advertising text, advertising language, imperative, inversion, reduplication, pragmalinguistics
| APA | Yusupova, Kamola (2022). IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI. FarDU ilmiy xabarlari, 28(1), 37-37. https://doi.org/10.56292/sjfsu/vol28_iss1/a37 |
|---|---|
| GOST (OAK) | Yusupova, Kamola IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI // FarDU ilmiy xabarlari. – 2022. – T. 28, № 1. – B. 37-37. – DOI: 10.56292/sjfsu/vol28_iss1/a37. |
| MLA | Yusupova, Kamola. “IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI.” FarDU ilmiy xabarlari, 28(1), 37-37, 2022. https://doi.org/10.56292/sjfsu/vol28_iss1/a37 |
| Chicago | Yusupova, Kamola. “IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI.” FarDU ilmiy xabarlari, 28(1), 37-37 (2022). https://doi.org/10.56292/sjfsu/vol28_iss1/a37 |
| Harvard | Yusupova, Kamola (2022) ‘IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI’, FarDU ilmiy xabarlari, 28(1), 37-37. https://doi.org/10.56292/sjfsu/vol28_iss1/a37 |
| BibTeX | @article{yusupovakamola2022,
title = {IMPERATIV KONSTRUKSIYALARDA SO‘Z TARTIBI},
author = {Yusupova, Kamola},
journal = {FarDU ilmiy xabarlari},
year = {2022},
volume = {28},
number = {1},
pages = {37-37},
doi = {10.56292/sjfsu/vol28_iss1/a37},
url = {https://doi.org/10.56292/sjfsu/vol28_iss1/a37}
} |
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