This scientific article presents an empirical analysis of the digital transformation of consumer behavior in the tourism market of Kashkadarya region. The study examines the level of tourists’ use of digital platforms, social networks, mobile applications, and online booking systems. It also identifies the impact of digital technologies on the processes of selecting, evaluating, and purchasing tourism services. The results of the empirical analysis indicate changing consumer needs in the regional tourism market and the growing importance of digital marketing tools. The findings of the study can serve as a basis for improving tourism services and developing effective digital strategies in the Kashkadarya region
| Mualliflar | Rаimоvа , Mubоrаk, Раимова , Мубарак, Rаimоvа , Mubоrаk |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2026-05-20 |
| Jild | 3 |
| Son | 3 |
| Betlar | 155-160 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2026-vol3-iss3-pp155-160 · Maqolaning asl sahifasi
digital transformation, tourism market, consumer behavior, Kashkadarya region, digital marketing, online booking, tourism services, mobile applications, social networks, empirical analysis, цифровая трансформация, туристический рынок, потребительское поведение, Кашкадарьинская область, цифровой маркетинг, онлайн-бронирование, туристические услуги, мобильные приложения, социальные сети, эмпирический анализ, raqamli transformatsiya, turizm bozori, iste’molchi xulq-atvori, Qashqadaryo viloyati, raqamli marketing, onlayn bronlash, turistik xizmatlar, mobil ilovalar, ijtimoiy tarmoqlar, empirik tahlil
| APA | Rаimоvа , Mubоrаk, Раимова , Мубарак, & Rаimоvа , Mubоrаk (2026). EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION. Илғор иқтисодиёт ва педагогик технологиялар, 3(3), 155-160. https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
|---|---|
| GOST (OAK) | Rаimоvа , Mubоrаk, Раимова , Мубарак, Rаimоvа , Mubоrаk EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION // Илғор иқтисодиёт ва педагогик технологиялар. – 2026. – T. 3, № 3. – P. 155-160. – DOI: 10.60078/3060-4842-2026-vol3-iss3-pp155-160. |
| MLA | Rаimоvа , Mubоrаk, Раимова , Мубарак, and Rаimоvа , Mubоrаk. “EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION.” Илғор иқтисодиёт ва педагогик технологиялар, 3(3), 155-160, 2026. https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
| Chicago | Rаimоvа , Mubоrаk, Раимова , Мубарак, and Rаimоvа , Mubоrаk. “EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION.” Илғор иқтисодиёт ва педагогик технологиялар, 3(3), 155-160 (2026). https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
| Harvard | Rаimоvа , Mubоrаk, Раимова , Мубарак, and Rаimоvа , Mubоrаk (2026) ‘EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION’, Илғор иқтисодиёт ва педагогик технологиялар, 3(3), 155-160. https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
| BibTeX | @article{rimvmubrk2026,
title = {EMPIRICAL ANALYSIS OF THE DIGITAL TRANSFORMATION OF CONSUMER BEHAVIOR IN THE TOURISM MARKET OF KASHKADARYA REGION},
author = {Rаimоvа , Mubоrаk and Раимова , Мубарак and Rаimоvа , Mubоrаk},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2026},
volume = {3},
number = {3},
pages = {155-160},
doi = {10.60078/3060-4842-2026-vol3-iss3-pp155-160},
url = {https://doi.org/10.60078/3060-4842-2026-vol3-iss3-pp155-160}
} |
Boshqa maqola uchun iqtibos tayyorlash
The article examines the importance of the Triple Helix model for improving the efficiency of regional innovation systems. Based on the analysis of scientific works, it reveals the role of universities, business, and…
This article examines the role of innovative management mechanisms in improving management efficiency in garment enterprises of the Republic of Uzbekistan. The theoretical and practical basis of the study includes…
The object of the research is to identify the existing problems in the hotel business in Uzbekistan and the ways to address them. The study highlights the structure of the hotel business, its service quality, personnel…
This article examines the role of digital tourism platforms in developing regional tourism infrastructure and the advanced international experience in this field. The study analyzed effective models for implementing…
The article examines the theoretical and methodological foundations for the development of housing construction in Uzbekistan. Special attention is paid to providing the population with affordable, safe, and modern…
This article provides a scientific analysis of the development of green financing mechanisms in the context of Uzbekistan during a period of economic recession. The study examines the country’s macroeconomic indicators…
This article analyzes the theoretical and practical aspects of developing educational tourism in Uzbekistan based on the experience of Türkiye. The study examines the role of educational tourism in the global economy…
This article, structured according to IMRAD methodology, analyzes the importance of the Risk Management System (RMS) in regulating foreign economic activity. In particular, its role in optimizing customs control…
This article scientifically analyzes the theoretical and methodological foundations of speech culture and media language, their interrelationships and communicative features in the modern information space. The study…
This article examines the relationship between economic growth and environmental sustainability in the context of a green economy. The study is based on the assumption that economic expansion and ecological balance…
Илғор иқтисодиёт ва педагогик технологиялар — barcha maqolalar · 2026-yil arxivi
It is vеry impоrtаnt tо study еcоnоmic, psychоlоgicаl аnd mаrkеting аpprоаchеs in thе аnаlysis оf cоnsumеr bеhаviоr mоdеls, which аllоws us tо undеrstаnd thе pеrmissiblе аrеаs аnd bоundаriеs оf thеir аpplicаtiоn fоr…
Thе articlе is dеvotеd to thе pеculiaritiеs of consumеr bеhavior managеmеnt basеd on digital tеchnologiеs. The article discusses the strategies of advertising and promoting products or services using digital marketing…
This article provides a comprehensive analysis of the impact of digital marketing tools on the consumer decision-making process in the tourism industry. The study examines key elements of digital marketing, including…
This article examines the impact of digital transformation processes on Uzbekistan’s tourism sector and the measures implemented to digitize tourism in the country-including the introduction of online booking platforms…
This article provides a scientific analysis of the influence of social groups and family on consumer behavior.It examines how reference groups, friends, colleagues, and family members’ values, roles, and involvement…
Transient ischemic attacks (TIA), one of the causal factors of acute cerebrovascular disease - stroke, play an important role in the structure of cerebrovascular diseases. The difficulty in diagnosing TIA is primarily…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…