This scientific article presents an empirical analysis of the digital transformation of consumer behavior in the tourism market of Kashkadarya region. The study examines the level of tourists’ use of digital platforms, social networks, mobile applications, and online booking systems. It also identifies the impact of digital technologies on the processes of selecting, evaluating, and purchasing tourism services. The results of the empirical analysis indicate changing consumer needs in the regional tourism market and the growing importance of digital marketing tools. The findings of the study can serve as a basis for improving tourism services and developing effective digital strategies in the Kashkadarya region
| Mualliflar | Rаimоvа , Mubоrаk, Раимова , Мубарак, Rаimоvа , Mubоrаk |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashr sanasi | 2026-05-20 |
| Jild | 3 |
| Son | 3 |
| Betlar | 155-160 |
| Til | O‘zbek |
| DOI | 10.60078/3060-4842-2026-vol3-iss3-pp155-160 |
DOI: 10.60078/3060-4842-2026-vol3-iss3-pp155-160 · Maqolaning asl sahifasi
digital transformation, tourism market, consumer behavior, Kashkadarya region, digital marketing, online booking, tourism services, mobile applications, social networks, empirical analysis, цифровая трансформация, туристический рынок, потребительское поведение, Кашкадарьинская область, цифровой маркетинг, онлайн-бронирование, туристические услуги, мобильные приложения, социальные сети, эмпирический анализ, raqamli transformatsiya, turizm bozori, iste’molchi xulq-atvori, Qashqadaryo viloyati, raqamli marketing, onlayn bronlash, turistik xizmatlar, mobil ilovalar, ijtimoiy tarmoqlar, empirik tahlil
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