This article provides a comprehensive analysis of the impact of digital marketing tools on the consumer decision-making process in the tourism industry. The study examines key elements of digital marketing, including social media, online advertising, search engine marketing, mobile applications, and user-generated content, and their influence on the stages of information search, evaluation of alternatives, and final choice of tourism services. Special attention is given to consumer trust, digital behavior, and the effectiveness of personalized marketing strategies. The findings of the study can be used by tourism organizations to enhance competitiveness and improve consumer engagement in the digital environment.
| Mualliflar | Раимова , Муборак, Raimova , Muborak, Rаimоvа , Mubоrаk |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2026-01-30 |
| Jild | 4 |
| Son | 1 |
| Betlar | 169-175 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2026-vol4-iss1-pp169-175 |
DOI: 10.60078/2992-877x-2026-vol4-iss1-pp169-175 · Maqolaning asl sahifasi
tourism, digital marketing, consumer behavior, decision-making process, online advertising, social media, personalized marketing, туризм, цифровой маркетинг, поведение потребителей, процесс принятия решений, онлайн-реклама, социальные сети, персонализированный маркетинг, цифровые платформы, turizm, raqamli marketing, iste’molchi xulq-atvori, qaror qabul qilish jarayoni, onlayn reklama, ijtimoiy tarmoqlar, shaxsiylashtirilgan marketing, raqamli platformalar
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