The impact of digital marketing tools in tourism on the consumer decision-making process

Раимова , Муборак, Raimova , Muborak, Rаimоvа , Mubоrаk

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

This article provides a comprehensive analysis of the impact of digital marketing tools on the consumer decision-making process in the tourism industry. The study examines key elements of digital marketing, including social media, online advertising, search engine marketing, mobile applications, and user-generated content, and their influence on the stages of information search, evaluation of alternatives, and final choice of tourism services. Special attention is given to consumer trust, digital behavior, and the effectiveness of personalized marketing strategies. The findings of the study can be used by tourism organizations to enhance competitiveness and improve consumer engagement in the digital environment.

Maqola ma’lumotlari
MualliflarРаимова , Муборак, Raimova , Muborak, Rаimоvа , Mubоrаk
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2026-01-30
Jild4
Son1
Betlar169-175
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2026-vol4-iss1-pp169-175
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2026-vol4-iss1-pp169-175 · Maqolaning asl sahifasi

Kalit so‘zlar

tourism, digital marketing, consumer behavior, decision-making process, online advertising, social media, personalized marketing, туризм, цифровой маркетинг, поведение потребителей, процесс принятия решений, онлайн-реклама, социальные сети, персонализированный маркетинг, цифровые платформы, turizm, raqamli marketing, iste’molchi xulq-atvori, qaror qabul qilish jarayoni, onlayn reklama, ijtimoiy tarmoqlar, shaxsiylashtirilgan marketing, raqamli platformalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAРаимова , Муборак, Raimova , Muborak, & Rаimоvа , Mubоrаk (2026). THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS. Иқтисодий тараққиёт ва таҳлил, 4(1), 169-175. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175
GOST (OAK)Раимова , Муборак, Raimova , Muborak, Rаimоvа , Mubоrаk THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 1. – P. 169-175. – DOI: 10.60078/2992-877x-2026-vol4-iss1-pp169-175.
MLAРаимова , Муборак, Raimova , Muborak, and Rаimоvа , Mubоrаk. “THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS.” Иқтисодий тараққиёт ва таҳлил, 4(1), 169-175, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175
ChicagoРаимова , Муборак, Raimova , Muborak, and Rаimоvа , Mubоrаk. “THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS.” Иқтисодий тараққиёт ва таҳлил, 4(1), 169-175 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175
HarvardРаимова , Муборак, Raimova , Muborak, and Rаimоvа , Mubоrаk (2026) ‘THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS’, Иқтисодий тараққиёт ва таҳлил, 4(1), 169-175. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175
BibTeX
@article{article2026,
  title = {THE IMPACT OF DIGITAL MARKETING TOOLS IN TOURISM ON THE CONSUMER DECISION-MAKING PROCESS},
  author = {Раимова , Муборак and Raimova , Muborak and Rаimоvа , Mubоrаk},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2026},
  volume = {4},
  number = {1},
  pages = {169-175},
  doi = {10.60078/2992-877x-2026-vol4-iss1-pp169-175},
  url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp169-175}
}

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