This article provides a scientific analysis of the influence of social groups and family on consumer behavior.It examines how reference groups, friends, colleagues, and family members’ values, roles, and involvement indecision-making shape consumer choices and purchasing strategies. The findings offer practical implications forunderstanding consumers and developing effective marketing strategies.
| Mualliflar | Raimova Muborak Djurayevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-07-02 |
| Jild | 50 |
| Son | 7 |
| Til | Ingliz |
Consumer behavior, reference groups, family influence, social influence, conformity, decision-making, marketing strategy, Потребительское поведение, референтные группы, семья, социальное влияние, принятие решения, маркетинговая стратегия, Iste’molchi xulq-atvori, referent guruhlar, oila, ijtimoiy ta’sir, qaror qabul qilish, marketing strategiyasi
This article substantiates the need to introduce innovative technologies to improve the efficiency of water consumption in economic sectors. The shortcomings of the existing management system are analyzed,and…
This article examines ways to improve the efficiency of small businesses and manufacturing enterpriseswithin the framework of Uzbekistan's economic stability, as well as the possibilities for shaping economic policy.In…
Sericulture is one of the traditional and highly profitable branches of Uzbekistan's agriculture. Silkworm egg production is the foundation of the entire industry, and the production of high-quality seeds (eggs)…
This article presents scientifically based proposals and recommendations on the priority areas of scientificresearch in this area, such as modern forms of organization and development of catering services in the region…
This article is devoted to a comprehensive study of the motivational system for managing core production personnel in garment manufacturing enterprises of Namangan region and to the development of well-grounded…
The article examines the main regional challenges in one of Uzbekistan’s territories – the Kashkadaryaregion. Key issues are analyzed through the service sector and the agricultural image of the region. Tourism…
This article investigates the methodological aspects of improving credit calculation in digital banks. The study developed and tested a credit scoring model based on the gradient boosting algorithm. The results indicate…
This study examines the economic savings and environmental benefits of implementing circular economyprinciples in Uzbekistan. Based on field observations across household, industrial, and agricultural sectors, as wellas…
This article examines the theoretical and practical aspects of organizing the analysis of fixed assets in budgetary organizations based on international standards. The study was conducted using IPSAS 17 and the national…
The article analyzes the mechanism of clustering in the economy of the region, its structural structures andthe theoretical-legal basis for attracting small businesses to the cluster system, as well as practical…