This article provides a scientific analysis of the influence of social groups and family on consumer behavior.It examines how reference groups, friends, colleagues, and family members’ values, roles, and involvement indecision-making shape consumer choices and purchasing strategies. The findings offer practical implications forunderstanding consumers and developing effective marketing strategies.
| Mualliflar | Raimova Muborak Djurayevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-07-02 |
| Jild | 50 |
| Son | 7 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
Consumer behavior, reference groups, family influence, social influence, conformity, decision-making, marketing strategy, Потребительское поведение, референтные группы, семья, социальное влияние, принятие решения, маркетинговая стратегия, Iste’molchi xulq-atvori, referent guruhlar, oila, ijtimoiy ta’sir, qaror qabul qilish, marketing strategiyasi
| APA | Raimova Muborak Djurayevna (2026). The influence of groups and family on consumer behavior. «Инновацион иқтисодиёт» журнали, 50(7). https://ojs.qmii.uz/index.php/ej/article/view/1444 |
|---|---|
| GOST (OAK) | Raimova Muborak Djurayevna The influence of groups and family on consumer behavior // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 7. |
| MLA | Raimova Muborak Djurayevna. “The influence of groups and family on consumer behavior.” «Инновацион иқтисодиёт» журнали, 50(7), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1444 |
| Chicago | Raimova Muborak Djurayevna. “The influence of groups and family on consumer behavior.” «Инновацион иқтисодиёт» журнали, 50(7) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1444 |
| Harvard | Raimova Muborak Djurayevna (2026) ‘The influence of groups and family on consumer behavior’, «Инновацион иқтисодиёт» журнали, 50(7). https://ojs.qmii.uz/index.php/ej/article/view/1444 |
| BibTeX | @article{raimovamuborakdjurayevna2026,
title = {The influence of groups and family on consumer behavior},
author = {Raimova Muborak Djurayevna},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {7},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1444}
} |
Boshqa maqola uchun iqtibos tayyorlash
The article analyzes the mechanism of clustering in the economy of the region, its structural structures andthe theoretical-legal basis for attracting small businesses to the cluster system, as well as practical…
This study examines the economic savings and environmental benefits of implementing circular economyprinciples in Uzbekistan. Based on field observations across household, industrial, and agricultural sectors, as wellas…
The article examines the main regional challenges in one of Uzbekistan’s territories – the Kashkadaryaregion. Key issues are analyzed through the service sector and the agricultural image of the region. Tourism…
This article presents scientifically based proposals and recommendations on the priority areas of scientificresearch in this area, such as modern forms of organization and development of catering services in the region…
This article examines ways to improve the efficiency of small businesses and manufacturing enterpriseswithin the framework of Uzbekistan's economic stability, as well as the possibilities for shaping economic policy.In…
This article substantiates the need to introduce innovative technologies to improve the efficiency of water consumption in economic sectors. The shortcomings of the existing management system are analyzed,and…
Sericulture is one of the traditional and highly profitable branches of Uzbekistan's agriculture. Silkworm egg production is the foundation of the entire industry, and the production of high-quality seeds (eggs)…
This article is devoted to a comprehensive study of the motivational system for managing core production personnel in garment manufacturing enterprises of Namangan region and to the development of well-grounded…
This article investigates the methodological aspects of improving credit calculation in digital banks. The study developed and tested a credit scoring model based on the gradient boosting algorithm. The results indicate…
This article examines the theoretical and practical aspects of organizing the analysis of fixed assets in budgetary organizations based on international standards. The study was conducted using IPSAS 17 and the national…
«Инновацион иқтисодиёт» журнали — barcha maqolalar · 2026-yil arxivi
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…