Adaptation of foreign digital marketing and student recruitment strategies for higher education institutions of Uzbekistan

Ablatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, Kamalov , Maksetbay

Илғор иқтисодиёт ва педагогик технологиялар · 2026-yil

Annotatsiya

The article examines approaches to developing a practical model for adapting foreign university marketing strategies to the context of higher education institutions in Uzbekistan, taking into account institutional reforms, the characteristics of the digital environment, and legal restrictions on data processing. It considers the methodological foundations of the study, including a review of international and Uzbek literature and official sources, comparative case analysis, SWOT analysis, as well as the modeling of survey and interview results

Maqola ma’lumotlari
MualliflarAblatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, Kamalov , Maksetbay
JurnalИлғор иқтисодиёт ва педагогик технологиялар
NashriyotТошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази
ISSN1994-2025
Nashr sanasi2026-04-01
Jild3
Son2
Betlar138-146
TilIngliz
DOI10.60078/3060-4842-2026-vol3-iss2-pp138-146
Indeksga qo‘shilgan2026-08-26

DOI: 10.60078/3060-4842-2026-vol3-iss2-pp138-146 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, adaptation, reforms, foreign experience, brand, цифровой маркетинг, адаптация, реформы, зарубежный опыт, бренд, raqamli marketing, moslashtirish, islohotlar, xorijiy tajriba, brend

Iqtibos keltirish

APAAblatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, & Kamalov , Maksetbay (2026). ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN. Илғор иқтисодиёт ва педагогик технологиялар, 3(2), 138-146. https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146
GOST (OAK)Ablatdinov , Sultanbek va b. ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN // Илғор иқтисодиёт ва педагогик технологиялар. – 2026. – T. 3, № 2. – P. 138-146. – DOI: 10.60078/3060-4842-2026-vol3-iss2-pp138-146.
MLAAblatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, and Kamalov , Maksetbay. “ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN.” Илғор иқтисодиёт ва педагогик технологиялар, 3(2), 138-146, 2026. https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146
ChicagoAblatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, and Kamalov , Maksetbay. “ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN.” Илғор иқтисодиёт ва педагогик технологиялар, 3(2), 138-146 (2026). https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146
HarvardAblatdinov , Sultanbek, Kamalov , Maksetbay, Аблатдинов , Султанбек, Камалов , Максетбай, Ablatdinov , Sultanbek, and Kamalov , Maksetbay (2026) ‘ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN’, Илғор иқтисодиёт ва педагогик технологиялар, 3(2), 138-146. https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146
BibTeX
@article{ablatdinovsultanbek2026,
  title = {ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN},
  author = {Ablatdinov , Sultanbek and Kamalov , Maksetbay and Аблатдинов , Султанбек and Камалов , Максетбай and Ablatdinov , Sultanbek and Kamalov , Maksetbay},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year = {2026},
  volume = {3},
  number = {2},
  pages = {138-146},
  doi = {10.60078/3060-4842-2026-vol3-iss2-pp138-146},
  url = {https://doi.org/10.60078/3060-4842-2026-vol3-iss2-pp138-146}
}

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