In the context of active digital transformation of economic processes, the issue of enhancing the efficiency of managing electronic commerce entities has gained significant relevance. This article examines conceptual frameworks and practical mechanisms for optimizing managerial performance indicators of enterprises operating in the e-commerce sector of the Republic of Uzbekistan. The study analyzes the institutional environment, the level of digital maturity, and the technological infrastructure of electronic business, and identifies key barriers hindering its development. Special attention is given to the need for implementing an integrative management model focused on digital analytics, business process automation, consumer interaction personalization, and the use of advanced platform-based solutions. Based on comparative analysis with international practice, specific recommendations are proposed for improving performance evaluation systems for e-commerce actors, taking into account the national context. The findings can be applied in shaping state policies supporting digital entrepreneurship and developing strategies for sustainable growth of electronic commerce.
| Mualliflar | Madiyeva , Zukhra, Мадиева , Зухра, Madiyeva , Zuxra |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2025-07-21 |
| Jild | 2 |
| Son | 4 |
| Betlar | 43-48 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2025-vol2-iss4-pp43-48 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2025-vol2-iss4-pp43-48 · Maqolaning asl sahifasi
electronic commerce, digital transformation, management efficiency, e-commerce in Uzbekistan, performance indicators, digital analytics, automation, digital platforms, institutional environment, digital economy, электронная коммерция, цифровая трансформация, эффективность управления, e-commerce в Узбекистане, показатели результативности, цифровая аналитика, автоматизация, цифровые платформы, институциональная среда, цифровая экономика, elektron tijorat, raqamli transformatsiya, boshqaruv samaradorligi, O‘zbekistonda e-commerce, natijaviylik ko‘rsatkichlari, raqamli analitika, avtomatlashtirish, raqamli platformalar, institutsional muhit, raqamli iqtisodiyot
| APA | Madiyeva , Zukhra, Мадиева , Зухра, & Madiyeva , Zuxra (2025). OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN. Илғор иқтисодиёт ва педагогик технологиялар, 2(4), 43-48. https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp43-48 |
|---|---|
| GOST (OAK) | Madiyeva , Zukhra, Мадиева , Зухра, Madiyeva , Zuxra OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 4. – P. 43-48. – DOI: 10.60078/3060-4842-2025-vol2-iss4-pp43-48. |
| MLA | Madiyeva , Zukhra, Мадиева , Зухра, and Madiyeva , Zuxra. “OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN.” Илғор иқтисодиёт ва педагогик технологиялар, 2(4), 43-48, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp43-48 |
| Chicago | Madiyeva , Zukhra, Мадиева , Зухра, and Madiyeva , Zuxra. “OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN.” Илғор иқтисодиёт ва педагогик технологиялар, 2(4), 43-48 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp43-48 |
| Harvard | Madiyeva , Zukhra, Мадиева , Зухра, and Madiyeva , Zuxra (2025) ‘OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN’, Илғор иқтисодиёт ва педагогик технологиялар, 2(4), 43-48. https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp43-48 |
| BibTeX | @article{madiyevazukhra2025,
title = {OPTIMIZATION OF PERFORMANCE INDICATORS FOR ELECTRONIC COMMERCE MANAGEMENT UNDER DIGITAL TRANSFORMATION: THE CASE OF UZBEKISTAN},
author = {Madiyeva , Zukhra and Мадиева , Зухра and Madiyeva , Zuxra},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2025},
volume = {2},
number = {4},
pages = {43-48},
doi = {10.60078/3060-4842-2025-vol2-iss4-pp43-48},
url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss4-pp43-48}
} |
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