This article explores the main factors that hinder the formation and development of Uzbekistan’s tourism brand. From a marketing perspective, a tourism brand is not only a means of creating a positive external image but also a reflection of the country’s economic, social, and cultural development. However, several systemic challenges stand in the way of fully implementing a cohesive brand strategy.
| Mualliflar | Qodirov , Mirzohid, Кадыров , Мирзохид, Qodirov , Mirzoxid |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashr sanasi | 2025-06-25 |
| Jild | 2 |
| Son | 3 |
| Betlar | 695-701 |
| Til | O‘zbek |
| DOI | 10.60078/3060-4842-2025-vol2-iss3-pp695-701 |
DOI: 10.60078/3060-4842-2025-vol2-iss3-pp695-701 · Maqolaning asl sahifasi
tourism brand, marketing strategy, Uzbekistan, service quality, infrastructure, digital marketing, brand image, tourism development, туристический бренд, маркетинг, Узбекистан, качество обслуживания, инфраструктура, цифровой маркетинг, имидж бренда, туризм, turizm brendi, marketing strategiyasi, O‘zbekiston, xizmat sifati, infratuzilma, raqamli marketing, brend imiji, turizm sohasi
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Илғор иқтисодиёт ва педагогик технологиялар — barcha maqolalar