Integrated e-commerce management system based on the erpi index: concept, methodology, and management mechanisms for the development of e-commerce in Uzbekistan

Isokh ujaeva Munira Yashnarovna

Marketing · 2025-yil

Annotatsiya

The article presents a conceptual model of the integrated ERPI (E-commerce Readiness & Performance Index) focused on improving public administration of e- commerce in Uzbekistan. A key feature of the methodology is a stimulating, incentive - based approach based on supporting and developing entrepreneurs. This approach is based on a humanistic management paradigm that emphasizes the importance of internal motivation, constructive choice, and growth stimulation. ERPI includes an assessment of digital readiness, operational efficiency, and compliance levels, forming mechanisms for positively motivating businesses to engage in official activities and exit the shadow sector. The methodological framework is based on institutional and managerial principles and incentive management methods, as well as international standards for the digital economy. The proposed model ensures the transparency of the digital market, stimulates innovation, improves the quality of government support instruments, and contributes to the sustainable development of e-commerce in Uzbekistan.

Maqola ma’lumotlari
MualliflarIsokh ujaeva Munira Yashnarovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/574
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/574 · Maqolaning asl sahifasi

Kalit so‘zlar

E-commerce, ERPI index, digital economy, e-commerce management, integrated management system, platform model, digital infrastructure, online marketplaces, electronic payment systems, logistics ecosystem, data analytics, digital transformation, Электронная коммерция, индекс ERPI, цифровая экономика, управление электронной коммерцией, интегрированная система управления, платформенная модель, цифровая инфраструктура, интернет - магазины, электронные платежные системы, логистическая экосистема, аналитика данных, цифровая трансформация, e-commerce, ERPI indeksi, raqamli iqtisodiyot, elektron tijoratni boshqarish, integratsiyalashgan boshqaruv tizimi, platforma modeli, raqamli infratuzilma, onlayn bozorlar, elektron toʻlov tizimlari, logistika ekotizimi, maʼlumotlar analitikasi, raqamli transformatsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIsokh ujaeva Munira Yashnarovna (2025). INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/574
GOST (OAK)Isokh ujaeva Munira Yashnarovna INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/574.
MLAIsokh ujaeva Munira Yashnarovna. “INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/574
ChicagoIsokh ujaeva Munira Yashnarovna. “INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/574
HarvardIsokh ujaeva Munira Yashnarovna (2025) ‘INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/574
BibTeX
@article{isokhujaevamunirayashnarovna2025,
  title = {INTEGRATED E-COMMERCE MANAGEMENT SYSTEM BASED ON THE ERPI INDEX: CONCEPT, METHODOLOGY, AND MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN},
  author = {Isokh ujaeva Munira Yashnarovna},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/574},
  url = {https://doi.org/10.67668/mj/2025iss11/574}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari