The article presents a conceptual model of the integrated ERPI (E-commerce Readiness & Performance Index) focused on improving public administration of e- commerce in Uzbekistan. A key feature of the methodology is a stimulating, incentive - based approach based on supporting and developing entrepreneurs. This approach is based on a humanistic management paradigm that emphasizes the importance of internal motivation, constructive choice, and growth stimulation. ERPI includes an assessment of digital readiness, operational efficiency, and compliance levels, forming mechanisms for positively motivating businesses to engage in official activities and exit the shadow sector. The methodological framework is based on institutional and managerial principles and incentive management methods, as well as international standards for the digital economy. The proposed model ensures the transparency of the digital market, stimulates innovation, improves the quality of government support instruments, and contributes to the sustainable development of e-commerce in Uzbekistan.
| Mualliflar | Isokh ujaeva Munira Yashnarovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| DOI | 10.67668/mj/2025iss11/574 |
DOI: 10.67668/mj/2025iss11/574 · Maqolaning asl sahifasi
E-commerce, ERPI index, digital economy, e-commerce management, integrated management system, platform model, digital infrastructure, online marketplaces, electronic payment systems, logistics ecosystem, data analytics, digital transformation, Электронная коммерция, индекс ERPI, цифровая экономика, управление электронной коммерцией, интегрированная система управления, платформенная модель, цифровая инфраструктура, интернет - магазины, электронные платежные системы, логистическая экосистема, аналитика данных, цифровая трансформация, e-commerce, ERPI indeksi, raqamli iqtisodiyot, elektron tijoratni boshqarish, integratsiyalashgan boshqaruv tizimi, platforma modeli, raqamli infratuzilma, onlayn bozorlar, elektron toʻlov tizimlari, logistika ekotizimi, maʼlumotlar analitikasi, raqamli transformatsiya
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