This article examines the current state of the tourist product market and the theoretical and methodological foundations for the formation of marketing strategies in it, as well as highlights the role of marketing instruments in increasing competitiveness in the tourism sector, analyzing consumer behavior and improving the quality of service, and puts forward scientific proposals and practical recommendations aimed at ensuring the strategic development of tourism enterprises.
| Mualliflar | Jumaniyazova Sharifa Rashidovna |
|---|---|
| Jurnal | Ma’mun Science |
| Nashriyot | Маъмун университети” нодавлат таълим муассасаси, www.mamunedu.uz |
| Nashr sanasi | 2026-05-27 |
| Jild | 4 |
| Son | 4 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
tourism market, tourist product, marketing strategy, competitiveness, theoretical and methodological foundations, segmentation, service quality, innovative marketing, turizm bozori, turistik mahsulot, marketing strategiyasi, raqobatbardoshlik, nazariy-uslubiy asoslar, segmentatsiya, xizmat ko‘rsatish sifati, innovatsion marketing
| APA | Jumaniyazova Sharifa Rashidovna (2026). TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI. Ma’mun Science, 4(4). https://tadqiqot.uz/index.php/jms/article/view/13970 |
|---|---|
| GOST (OAK) | Jumaniyazova Sharifa Rashidovna TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI // Ma’mun Science. – 2026. – T. 4, № 4. |
| MLA | Jumaniyazova Sharifa Rashidovna. “TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI.” Ma’mun Science, 4(4), 2026. https://tadqiqot.uz/index.php/jms/article/view/13970 |
| Chicago | Jumaniyazova Sharifa Rashidovna. “TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI.” Ma’mun Science, 4(4) (2026). https://tadqiqot.uz/index.php/jms/article/view/13970 |
| Harvard | Jumaniyazova Sharifa Rashidovna (2026) ‘TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI’, Ma’mun Science, 4(4). https://tadqiqot.uz/index.php/jms/article/view/13970 |
| BibTeX | @article{jumaniyazovasharifarashidovna2026,
title = {TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI},
author = {Jumaniyazova Sharifa Rashidovna},
journal = {Ma’mun Science},
year = {2026},
volume = {4},
number = {4},
url = {https://tadqiqot.uz/index.php/jms/article/view/13970}
} |
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