O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari

Муртозаева, Дильноза, Murtozayeva, Dilnoza, Murtozayeva, Dilnoza

Agrobiznes, fan va texnologiyalar · 2026-yil

Annotatsiya

This article examines the theoretical, methodological, and practical advantages of digitalising marketing research in the food products market of Uzbekistan. The study explains why the volatility of food markets, product perishability, price dynamics, regional consumption patterns, and the coexistence of traditional and modern retail channels require rapid collection and analysis of marketing information. The opportunities offered by digital surveys, point-of-sale systems, CRM platforms, e-commerce, mobile applications, social media monitoring, and interactive dashboards are systematised. The study identifies the principal benefits of digitalisation, including speed, broader coverage, improved accuracy, lower research costs, advanced consumer segmentation, real-time monitoring, and stronger evidence for managerial decisions. A six-stage model based on the sequence “objective–data–integration–analysis–decision–monitoring” is proposed. The article also identifies constraints related to data quality, regional digital inequality, shortages of qualified specialists, and personal-data protection and develops recommendations for addressing them.

Maqola ma’lumotlari
MualliflarМуртозаева, Дильноза, Murtozayeva, Dilnoza, Murtozayeva, Dilnoza
JurnalAgrobiznes, fan va texnologiyalar
NashriyotТошкент давлат аграр университети
Nashr sanasi2026-07-30
Jild4
Son7
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

food products market, marketing research, digitalisation, digital marketing, consumer behaviour, e-commerce, CRM, point-of-sale system, real-time analytics, marketing information system, продовольственный рынок, цифровизация, цифровой маркетинг, поведение потребителей, электронная коммерция, CRM, POS-система, анализ в режиме реального времени, маркетинговая информационная система, oziq-ovqat bozori, marketing tadqiqotlari, raqamlashtirish, raqamli marketing, iste’molchi xulq-atvori, elektron tijorat, CRM, POS tizimi, real vaqt tahlili, marketing axborot tizimi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAМуртозаева, Дильноза, Murtozayeva, Dilnoza, & Murtozayeva, Dilnoza (2026). O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari. Agrobiznes, fan va texnologiyalar, 4(7). https://agrobiznesjournal.uz/index.php/ast/article/view/76
GOST (OAK)Муртозаева, Дильноза, Murtozayeva, Dilnoza, Murtozayeva, Dilnoza O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari // Agrobiznes, fan va texnologiyalar. – 2026. – T. 4, № 7.
MLAМуртозаева, Дильноза, Murtozayeva, Dilnoza, and Murtozayeva, Dilnoza. “O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari.” Agrobiznes, fan va texnologiyalar, 4(7), 2026. https://agrobiznesjournal.uz/index.php/ast/article/view/76
ChicagoМуртозаева, Дильноза, Murtozayeva, Dilnoza, and Murtozayeva, Dilnoza. “O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari.” Agrobiznes, fan va texnologiyalar, 4(7) (2026). https://agrobiznesjournal.uz/index.php/ast/article/view/76
HarvardМуртозаева, Дильноза, Murtozayeva, Dilnoza, and Murtozayeva, Dilnoza (2026) ‘O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari’, Agrobiznes, fan va texnologiyalar, 4(7). https://agrobiznesjournal.uz/index.php/ast/article/view/76
BibTeX
@article{article2026,
  title = {O‘zbekiston sharoitida oziq-ovqat bozori marketing tadqiqotlarini o‘tkazishda raqamlashtirish jarayonining afzalliklari},
  author = {Муртозаева, Дильноза and Murtozayeva, Dilnoza and Murtozayeva, Dilnoza},
  journal = {Agrobiznes, fan va texnologiyalar},
  year = {2026},
  volume = {4},
  number = {7},
  url = {https://agrobiznesjournal.uz/index.php/ast/article/view/76}
}

Boshqa maqola uchun iqtibos tayyorlash

Agrobiznes, fan va texnologiyalar jurnalidan boshqa maqolalar

Agrobiznes, fan va texnologiyalar — barcha maqolalar · 2026-yil arxivi

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari