Neuro-Linguistic Programming (NLP) focuses on perception mechanisms, experience evaluation, and the linguistic worldview, influenced by various factors and verbal tools, which enable the discovery of new forms of responding to external and internal stimuli. These theories demonstrate that linguistic modeling can influence human perception and emotions. NLP techniques used in communication are widely applied and recognized in fields such as public relations, politics, marketing, and management. This study aims to examine the scope of NLP's impact on advertising discourse, analyzing how aspects of NLP - such as language patterns, presuppositions, and pragmatics - help shape effective advertising communication.
| Mualliflar | Umarova , Nargiza, Juraeva , Mukaddam, Умарова , Наргиза, Джураева , Мукаддам, Umarova, Nargiza, Juraeva , Muqaddam |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2024-10-25 |
| Jild | 2 |
| Son | 4/S |
| Betlar | 118-125 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| DOI | 10.47689/2181-3701-vol2-iss4/s-pp118-125 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol2-iss4/s-pp118-125 · Maqolaning asl sahifasi
языковые паттерны, пресуппозиция, прагматика, нейролингвистическое программирование, моделирование, language patterns, presupposition, pragmatics, neuro-linguistic programming, modeling, til patternlari, presuppositsiya, pragmatika, neyrolingvistik dasturlash, modellashtirish
| APA | Umarova , Nargiza, Juraeva , Mukaddam, Умарова , Наргиза, Джураева , Мукаддам, Umarova, Nargiza, & Juraeva , Muqaddam (2024). Theories of neuro-linguistic programming and its influence in advertising discourse. Хорижий лингвистика ва лингводидактика, 2(4/S), 118-125. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp118-125 |
|---|---|
| GOST (OAK) | Umarova , Nargiza va b. Theories of neuro-linguistic programming and its influence in advertising discourse // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 4/S. – P. 118-125. – DOI: 10.47689/2181-3701-vol2-iss4/s-pp118-125. |
| MLA | Umarova , Nargiza, Juraeva , Mukaddam, Умарова , Наргиза, Джураева , Мукаддам, Umarova, Nargiza, and Juraeva , Muqaddam. “Theories of neuro-linguistic programming and its influence in advertising discourse.” Хорижий лингвистика ва лингводидактика, 2(4/S), 118-125, 2024. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp118-125 |
| Chicago | Umarova , Nargiza, Juraeva , Mukaddam, Умарова , Наргиза, Джураева , Мукаддам, Umarova, Nargiza, and Juraeva , Muqaddam. “Theories of neuro-linguistic programming and its influence in advertising discourse.” Хорижий лингвистика ва лингводидактика, 2(4/S), 118-125 (2024). https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp118-125 |
| Harvard | Umarova , Nargiza, Juraeva , Mukaddam, Умарова , Наргиза, Джураева , Мукаддам, Umarova, Nargiza, and Juraeva , Muqaddam (2024) ‘Theories of neuro-linguistic programming and its influence in advertising discourse’, Хорижий лингвистика ва лингводидактика, 2(4/S), 118-125. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp118-125 |
| BibTeX | @article{umarovanargiza2024,
title = {Theories of neuro-linguistic programming and its influence in advertising discourse},
author = {Umarova , Nargiza and Juraeva , Mukaddam and Умарова , Наргиза and Джураева , Мукаддам and Umarova, Nargiza and Juraeva , Muqaddam},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2024},
volume = {2},
number = {4/S},
pages = {118-125},
doi = {10.47689/2181-3701-vol2-iss4/s-pp118-125},
url = {https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp118-125}
} |
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