SOCIO-PSYCHOLOGICAL IMPACT OF REALITY SHOWS ON AUDIENCE BEHAVIOR

Nazarova , Khurshidabonu

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

This study provides a comprehensive analysis of the impact of reality shows on audience perceptions, media consumption habits, and socio-psychological processes. The research examines contemporary scientific approaches related to mass communication theories, media psychology, and audience behavior. In particular, it explores the influence of reality shows on personal identification, emotional engagement, mechanisms of social comparison, the formation of stereotypes, and viewers’ media preferences. The findings demonstrate that reality shows function not only as a form of entertainment content but also as an important communicative factor contributing to the formation of audiences’ social perceptions, values, and everyday media behavior.

Maqola ma’lumotlari
MualliflarNazarova , Khurshidabonu
JurnalМарказий Осиёда медиа ва коммуникациялар
Nashr sanasi2026-08-11
DOI10.62499/ijmcc.vi.75

Kalit so‘zlar

реалити-шоу, аудитория, медиа потребление, медиа психология, массовая коммуникация, социальное влияние, идентификация, медиа культура, reаliti-shоu, аuditоriyа, mediа iste’mоli, mediа psixоlоgiyаsi, оmmаviy kоmmunikаtsiyа, ijtimоiy tа’sir, identifikаtsiyа, mediа mаdаniyаti, reality show, audience, media consumption, media psychology, mass communication, social impact, identification, media culture

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