Mazkur maqolada korxonani rivojlantirishda marketing tizimining tarkibiy qismlari, ularning o‘zaro bog‘liqligi hamda tasniflash mezonlari ilmiy jihatdan tahlil qilingan. Marketing tizimining asosiy elementlari – bozor tadqiqotlari, mahsulot siyosati, narx belgilash, taqsimot kanallari, kommunikatsiya faoliyati va mijozlar bilan munosabatlarni boshqarish jarayonlari yoritilgan. Shuningdek, marketing tizimi tarkibiy qismlarining funksional, tashkiliy va strategik jihatdan tasnifi keltirilib, ularning korxona raqobatbardoshligini oshirish, bozor ulushini kengaytirish hamda barqaror rivojlanishni ta’minlashdagi ahamiyati asoslab berilgan. Tadqiqot natijalariga ko‘ra, marketing tizimining samarali tashkil etilishi korxonaning bozor talablariga moslashuvchanligini kuchaytirishi, innovatsion faoliyatni rag‘batlantirishi va iqtisodiy samaradorlikni oshirishga xizmat qilishi aniqlangan.
| Mualliflar | Isakova Naima Ikromjonovna, Isakova Naima Ikromjonovna, Исакова Наима Икромжоновна |
|---|---|
| Jurnal | Меҳнат иқтисодиёти ва инсон капитали |
| Nashr sanasi | 2026-03-31 |
| Jild | 5 |
| Son | 1 |
| Betlar | 265-272 |
| Til | O‘zbek |
| DOI | 10.55439/lehc/vol5iss1/292 |
DOI: 10.55439/lehc/vol5iss1/292 · Maqolaning asl sahifasi
marketing system, enterprise development, marketing strategy, market research, marketing communications, product policy, pricing policy, distribution channels, competitiveness, customer relationship management., маркетинговая система, развитие предприятия, маркетинговая стратегия, маркетинговые исследования, маркетинговые коммуникации, товарная политика, ценовая политика, каналы распределения, конкурентоспособность, управление взаимоотношениями с клиентами., marketing tizimi, korxona rivojlanishi, marketing strategiyasi, bozor tadqiqotlari, marketing kommunikatsiyalari, mahsulot siyosati, narx siyosati, taqsimot kanallari, raqobatbardoshlik, mijozlar bilan munosabatlar.
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