The role of management and marketing strategies in entrepreneurial activity

Ibragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, Raxmatova Mohina Dilmurod qizi

Меҳнат иқтисодиёти ва инсон капитали · 2025-yil

Annotatsiya

This article analyzes the role of management and marketing strategies in the development of entrepreneurial activity. It explores the concepts of management and marketing, their main functions, and their impact on the operations of business entities. Based on statistical data, the article examines annual trends in the number of enterprises and organizations operating in the Republic of Uzbekistan, as well as the management and marketing factors influencing their development. Recommendations are provided on enhancing competitiveness, identifying customer needs, and developing effective strategies. The study outlines ways for entrepreneurial entities to achieve sustainable growth by integrating management and marketing strategies.

Maqola ma’lumotlari
MualliflarIbragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, Raxmatova Mohina Dilmurod qizi
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2025-06-30
Jild4
Son2
Betlar141-149
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-10-18

Maqolaning asl sahifasi

Kalit so‘zlar

entrepreneurship, management strategies, marketing, competitiveness, sustainable development, Tadbirkorlik, menejment strategiyalari, marketing, raqobatbardoshlik, barqaror rivojlanish, предпринимательство, стратегии менеджмента, маркетинг, конкурентоспособность, устойчивое развитие

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIbragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, & Raxmatova Mohina Dilmurod qizi (2025). THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY. Меҳнат иқтисодиёти ва инсон капитали, 4(2), 141-149. https://laboreconomics.uz/index.php/lehc/article/view/36
GOST (OAK)Ibragimova Feruza Akhtamovna va b. THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY // Меҳнат иқтисодиёти ва инсон капитали. – 2025. – T. 4, № 2. – P. 141-149.
MLAIbragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, and Raxmatova Mohina Dilmurod qizi. “THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY.” Меҳнат иқтисодиёти ва инсон капитали, 4(2), 141-149, 2025. https://laboreconomics.uz/index.php/lehc/article/view/36
ChicagoIbragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, and Raxmatova Mohina Dilmurod qizi. “THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY.” Меҳнат иқтисодиёти ва инсон капитали, 4(2), 141-149 (2025). https://laboreconomics.uz/index.php/lehc/article/view/36
HarvardIbragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, and Raxmatova Mohina Dilmurod qizi (2025) ‘THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY’, Меҳнат иқтисодиёти ва инсон капитали, 4(2), 141-149. https://laboreconomics.uz/index.php/lehc/article/view/36
BibTeX
@article{ibragimovaferuzaakhtamovna2025,
  title = {THE ROLE OF MANAGEMENT AND MARKETING STRATEGIES IN ENTREPRENEURIAL ACTIVITY},
  author = {Ibragimova Feruza Akhtamovna and Djurayev Umid Jumayevich and Rakhmatova Mohina Dilmurod qizi and Ибрагимова Феруза Ахтамовна and Джураев Умид Джумаевич and Рахматова Мохина Дилмурод кизи and Ibragimova Feruza Axtamovna and Djurayev Umid Jumayevich and Raxmatova Mohina Dilmurod qizi},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2025},
  volume = {4},
  number = {2},
  pages = {141-149},
  url = {https://laboreconomics.uz/index.php/lehc/article/view/36}
}

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