This article analyzes the role of management and marketing strategies in the development of entrepreneurial activity. It explores the concepts of management and marketing, their main functions, and their impact on the operations of business entities. Based on statistical data, the article examines annual trends in the number of enterprises and organizations operating in the Republic of Uzbekistan, as well as the management and marketing factors influencing their development. Recommendations are provided on enhancing competitiveness, identifying customer needs, and developing effective strategies. The study outlines ways for entrepreneurial entities to achieve sustainable growth by integrating management and marketing strategies.
| Mualliflar | Ibragimova Feruza Akhtamovna, Djurayev Umid Jumayevich, Rakhmatova Mohina Dilmurod qizi, Ибрагимова Феруза Ахтамовна, Джураев Умид Джумаевич, Рахматова Мохина Дилмурод кизи, Ibragimova Feruza Axtamovna, Djurayev Umid Jumayevich, Raxmatova Mohina Dilmurod qizi |
|---|---|
| Jurnal | Меҳнат иқтисодиёти ва инсон капитали |
| Nashr sanasi | 2025-06-30 |
| Jild | 4 |
| Son | 2 |
| Betlar | 141-149 |
| Til | O‘zbek |
| DOI | 10.55439/lehc/vol4iss2/a185 |
DOI: 10.55439/lehc/vol4iss2/a185 · Maqolaning asl sahifasi
entrepreneurship, management strategies, marketing, competitiveness, sustainable development, Tadbirkorlik, menejment strategiyalari, marketing, raqobatbardoshlik, barqaror rivojlanish, предпринимательство, стратегии менеджмента, маркетинг, конкурентоспособность, устойчивое развитие
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