The importance of marketing programs in increasing passenger loyalty to public transport services

Туйчиев, Анваржон Мухторжонович, Рахматов , З.Н., Искандаров , К.Ш.

Темир йўл транспорти: долзарб масалалар ва инновациялар · 2026-yil

Annotatsiya

This article examines the existing shortcomings and problems in the field of passenger transportation of Tashkent city. How to correctly and effectively use marketing communications in increasing the market share of metropolitan services is suggested. Also, marketing communication programs suitable for target segment groups have been developed by dividing the existing population into segments.

Maqola ma’lumotlari
MualliflarТуйчиев, Анваржон Мухторжонович, Рахматов , З.Н., Искандаров , К.Ш.
JurnalТемир йўл транспорти: долзарб масалалар ва инновациялар
NashriyotТошкент давлат транспорт университети
ISSN2181-953X
Nashr sanasi2026-06-18
Jild3
Son3
Betlar6-12
TilIngliz
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

общественный транспорт, маркетинг, маркетинговые коммуникации, услуги метрополитена., public transport, marketing, marketing communications, metropolitan services.

Iqtibos keltirish

APAТуйчиев, Анваржон Мухторжонович, Рахматов , З.Н., & Искандаров , К.Ш. (2026). THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES. Темир йўл транспорти: долзарб масалалар ва инновациялар, 3(3), 6-12. https://transportjournals.com/index.php/InnoTrans/article/view/179
GOST (OAK)Туйчиев, Анваржон Мухторжонович, Рахматов , З.Н., Искандаров , К.Ш. THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES // Темир йўл транспорти: долзарб масалалар ва инновациялар. – 2026. – T. 3, № 3. – P. 6-12.
MLAТуйчиев, Анваржон Мухторжонович, Рахматов , З.Н., and Искандаров , К.Ш. “THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES.” Темир йўл транспорти: долзарб масалалар ва инновациялар, 3(3), 6-12, 2026. https://transportjournals.com/index.php/InnoTrans/article/view/179
ChicagoТуйчиев, Анваржон Мухторжонович, Рахматов , З.Н., and Искандаров , К.Ш. “THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES.” Темир йўл транспорти: долзарб масалалар ва инновациялар, 3(3), 6-12 (2026). https://transportjournals.com/index.php/InnoTrans/article/view/179
HarvardТуйчиев, Анваржон Мухторжонович, Рахматов , З.Н., and Искандаров , К.Ш (2026) ‘THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES’, Темир йўл транспорти: долзарб масалалар ва инновациялар, 3(3), 6-12. https://transportjournals.com/index.php/InnoTrans/article/view/179
BibTeX
@article{article2026,
  title = {THE IMPORTANCE OF MARKETING PROGRAMS IN INCREASING PASSENGER LOYALTY TO PUBLIC TRANSPORT SERVICES},
  author = {Туйчиев, Анваржон Мухторжонович and Рахматов , З.Н. and Искандаров , К.Ш.},
  journal = {Темир йўл транспорти: долзарб масалалар ва инновациялар},
  year = {2026},
  volume = {3},
  number = {3},
  pages = {6-12},
  url = {https://transportjournals.com/index.php/InnoTrans/article/view/179}
}

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