Korxonaning eksport salohiyatini baholashning nazariy-uslubiy asoslarini takomillashtirish

Raximova Zaynabxon Mirzaaxmedovna

Marketing · 2026-yil

Annotatsiya

The article examines the development of enterprises’ foreign economic activity and the effective use of export potential under globalization and intensifying international competition. It substantiates the need to take production, financial, innovation, marketing, logistics and foreign market factors into account in a comprehensive way when assessing an enterprise’s export potential. Five relative indicators of export performance (the share of export product cost, the share of innovative products, the efficiency of export sales, the share of export profit in total profit and export profitability) were systematized, and an integral index calculated with expert weights was proposed on their basis. A conceptual model built on a cause-andeffect chain from resources to financial results was developed, and criteria for dividing enterprises into groups with high, medium and low export potential were substantiated. The results can be used to identify an enterprise’s opportunities to enter foreign markets, assess the factors that limit its competitiveness and make decisions on the strategic management of export activity.

Maqola ma’lumotlari
MualliflarRaximova Zaynabxon Mirzaaxmedovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-07
Son9
Betlar955-964
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss9/2145
Indeksga qo‘shilgan2026-10-13

DOI: 10.67668/mj/2026iss9/2145 · Maqolaning asl sahifasi

Kalit so‘zlar

tashqi iqtisodiy faoliyat, eksport salohiyati, raqobatbardoshlik, eksport samaradorligi, eksport rentabelligi, innovatsion salohiyat, koʻp omilli baholash, integral indeks, внешнеэкономическая деятельность, экспортный потенциал, конкурентоспособность, эффективность экспорта, рентабельность экспорта, инновационный потенциал, многофакторная оценка, интегральный индекс, foreign economic activity, export potential, competitiveness, export efficiency, export profitability, innovation potential, multi-factor assessment, integral index

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARaximova Zaynabxon Mirzaaxmedovna (2026). KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH. Marketing, (9), 955-964. https://doi.org/10.67668/mj/2026iss9/2145
GOST (OAK)Raximova Zaynabxon Mirzaaxmedovna KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH // Marketing. – 2026. – № 9. – B. 955-964. – DOI: 10.67668/mj/2026iss9/2145.
MLARaximova Zaynabxon Mirzaaxmedovna. “KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH.” Marketing, (9), 955-964, 2026. https://doi.org/10.67668/mj/2026iss9/2145
ChicagoRaximova Zaynabxon Mirzaaxmedovna. “KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH.” Marketing, (9), 955-964 (2026). https://doi.org/10.67668/mj/2026iss9/2145
HarvardRaximova Zaynabxon Mirzaaxmedovna (2026) ‘KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH’, Marketing, (9), 955-964. https://doi.org/10.67668/mj/2026iss9/2145
BibTeX
@article{raximovazaynabxonmirzaaxmedovna2026,
  title = {KORXONANING EKSPORT SALOHIYATINI BAHOLASHNING NAZARIY-USLUBIY ASOSLARINI TAKOMILLASHTIRISH},
  author = {Raximova Zaynabxon Mirzaaxmedovna},
  journal = {Marketing},
  year = {2026},
  number = {9},
  pages = {955-964},
  doi = {10.67668/mj/2026iss9/2145},
  url = {https://doi.org/10.67668/mj/2026iss9/2145}
}

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