Raqamli iqtisodiyot sharoitida biznes jarayonlarini transformatsiyalash va korxonalarning raqobatbardoshligini taʼminlashning konseptual asoslari

Maxmudov Baxriddinxon Joʻrayevich

Marketing · 2026-yil

Annotatsiya

The article examined the conceptual foundations of business process transformation and enterprise competitiveness in the digital economy. The author combined reengineering theory, digital transformation concepts, business model innovation and the resource-based view within one analytical framework. Traditional and digitally transformed processes were compared across six process domains, and four digital maturity stages with their competitiveness effects were presented in a conceptual matrix. An integral digital transformation index, based on the weighted sum of normalised indicators across four structural layers of the enterprise, was proposed. The rise of internet users in Uzbekistan to 89.5 percent in 2024 and the country’s move to 63rd place in the UN E-Government Development Index showed a favourable external environment for enterprises. It was substantiated that automating existing processes without change yields limited effect, while sustainable competitive advantage emerges at the stages where processes are integrated and digital resources become firm-specific capabilities. A layered model linking digital infrastructure with competitive advantage was developed, and proposals on staged management of digital transformation were substantiated.

Maqola ma’lumotlari
MualliflarMaxmudov Baxriddinxon Joʻrayevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-07
Son9
Betlar942-954
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss9/2144
Indeksga qo‘shilgan2026-10-13

DOI: 10.67668/mj/2026iss9/2144 · Maqolaning asl sahifasi

Kalit so‘zlar

raqamli iqtisodiyot, raqamli transformatsiya, biznes jarayonlari, reinjiniring, biznes model, raqamli yetuklik, raqobatbardoshlik, dinamik qobiliyatlar, цифровая экономика, цифровая трансформация, бизнес-процессы, реинжиниринг, бизнес-модель, цифровая зрелость, конкурентоспособность, динамические способности, digital economy, digital transformation, business processes, reengineering, business model, digital maturity, competitiveness, dynamic capabilities

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudov Baxriddinxon Joʻrayevich (2026). RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI. Marketing, (9), 942-954. https://doi.org/10.67668/mj/2026iss9/2144
GOST (OAK)Maxmudov Baxriddinxon Joʻrayevich RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI // Marketing. – 2026. – № 9. – B. 942-954. – DOI: 10.67668/mj/2026iss9/2144.
MLAMaxmudov Baxriddinxon Joʻrayevich. “RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI.” Marketing, (9), 942-954, 2026. https://doi.org/10.67668/mj/2026iss9/2144
ChicagoMaxmudov Baxriddinxon Joʻrayevich. “RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI.” Marketing, (9), 942-954 (2026). https://doi.org/10.67668/mj/2026iss9/2144
HarvardMaxmudov Baxriddinxon Joʻrayevich (2026) ‘RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI’, Marketing, (9), 942-954. https://doi.org/10.67668/mj/2026iss9/2144
BibTeX
@article{maxmudovbaxriddinxonjorayevich2026,
  title = {RAQAMLI IQTISODIYOT SHAROITIDA BIZNES JARAYONLARINI TRANSFORMATSIYALASH VA KORXONALARNING RAQOBATBARDOSHLIGINI TAʼMINLASHNING KONSEPTUAL ASOSLARI},
  author = {Maxmudov Baxriddinxon Joʻrayevich},
  journal = {Marketing},
  year = {2026},
  number = {9},
  pages = {942-954},
  doi = {10.67668/mj/2026iss9/2144},
  url = {https://doi.org/10.67668/mj/2026iss9/2144}
}

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