Recoding of gender identity in the digital media environment

Sadullaeva , Nodira, Kodirov , Hasan

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

The present paper addresses the emergent communicative space generated by the rapid development of information and communication technologies and, in particular, the phenomenon of recoding of gender identity in the digital media environment. The specific emphasis is put on the algorithmic logic of digital platforms, the visual dimension of the culture of the Internet, the interrelatedness of gender identities and intersectional expectations, and the economy of influencers. The paper specifically addresses the multiple layers and contradictions in constructions of gender identity on such social media as TikTok, Instagram Reels, YouTube, and in gaming spaces, as well as the specifics of this process in the context of Central Asia and Uzbekistan. The main message of the paper is that gender identity is not a stable and given concept, but a dynamic socio-discursive process, which takes place within the framework of digital platforms

Maqola ma’lumotlari
MualliflarSadullaeva , Nodira, Kodirov , Hasan
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-10-04
Son14
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi14.124
Indeksga qo‘shilgan2026-10-10

DOI: 10.62499/ijmcc.vi14.124 · Maqolaning asl sahifasi

Kalit so‘zlar

цифровые медиа, гендерная идентичность, TikTok, интерсекциональность, метарефлексивность, бьюти-инфлюенсеры, сегрегированная инклюзивность, алгоритмическая культура, цифровой капитал, онлайн-ненависть, маскулинитет, традиционная жена, raqamli media, gender identichlik, TikTok, interseksionallik, meta-refleksivlik, beauty influencerlar, segregatsiyalangan inkluzivlik, algoritmik madaniyat, raqamli kapital, onlayn-hate, maskulinitet, tradwife, digital media, gender identity, TikTok, intersectionality, meta-reflexivity, beauty influencers, segregated inclusion, algorithmic culture, digital capital, online hate, masculinity, tradewife

Ilmiy soha

Filologiya

Iqtibos keltirish

APASadullaeva , Nodira, & Kodirov , Hasan (2026). RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT. Марказий Осиёда медиа ва коммуникациялар, (14). https://doi.org/10.62499/ijmcc.vi14.124
GOST (OAK)Sadullaeva , Nodira, Kodirov , Hasan RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT // Марказий Осиёда медиа ва коммуникациялар. – 2026. – № 14. – DOI: 10.62499/ijmcc.vi14.124.
MLASadullaeva , Nodira, and Kodirov , Hasan. “RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT.” Марказий Осиёда медиа ва коммуникациялар, (14), 2026. https://doi.org/10.62499/ijmcc.vi14.124
ChicagoSadullaeva , Nodira, and Kodirov , Hasan. “RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT.” Марказий Осиёда медиа ва коммуникациялар, (14) (2026). https://doi.org/10.62499/ijmcc.vi14.124
HarvardSadullaeva , Nodira, and Kodirov , Hasan (2026) ‘RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT’, Марказий Осиёда медиа ва коммуникациялар, (14). https://doi.org/10.62499/ijmcc.vi14.124
BibTeX
@article{sadullaevanodira2026,
  title = {RECODING OF GENDER IDENTITY IN THE DIGITAL MEDIA ENVIRONMENT},
  author = {Sadullaeva , Nodira and Kodirov , Hasan},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  number = {14},
  doi = {10.62499/ijmcc.vi14.124},
  url = {https://doi.org/10.62499/ijmcc.vi14.124}
}

Boshqa maqola uchun iqtibos tayyorlash

Марказий Осиёда медиа ва коммуникациялар jurnalidan boshqa maqolalar

Марказий Осиёда медиа ва коммуникациялар — barcha maqolalar · 2026-yil arxivi

Sadullaeva , Nodira — boshqa maqolalari

Filologiya sohasidagi boshqa maqolalar

Filologiya sohasidagi OAK jurnallari