Integrating circular bioeconomy principles into regional event tourism: strategic directions for enhancing destination attractiveness in Bukhara

Omonova Nilufar

Marketing · 2026-yil

Annotatsiya

The paper examines international scientific conventions as a form of MICE (meetings, incentives, conferences, exhibitions) tourism and proposes a framework for organising them according to circular bioeconomy principles in heritage destinations. Using the III International Bioeconomy Convention (Bukhara, 24-25 September 2026) as a case, the study applies a mixed-methods design combining document analysis of organiser data, resource-flow mapping of event operations and scenario-based estimation of direct expenditure. The results show that a bundled fee structure channels foreign delegate spending directly into local hospitality, that a hybrid format lowers the carbon intensity of participation, and that catering, materials and mobility are the three streams with the highest circularity potential. A “Green Event Standard” for Bukhara is recommended as a policy instrument for turning scientific events into a regenerative, off-season driver of destination attractiveness.

Maqola ma’lumotlari
MualliflarOmonova Nilufar
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-25
Betlar72-78
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026issmaxsus/2021
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026issmaxsus/2021 · Maqolaning asl sahifasi

Kalit so‘zlar

aylanma bioiqtisodiyot, tadbir turizmi, MICE, destinatsiya jozibadorligi, Buxoro, yashil tadbir standarti, циркулярная биоэкономика, событийный туризм, MICE, привлекательность дестинации, Бухара, зелёный стандарт мероприятий, circular bioeconomy, event tourism, MICE, destination attractiveness, Bukhara, green event standard

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAOmonova Nilufar (2026). INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA. Marketing, 72-78. https://doi.org/10.67668/mj/2026issmaxsus/2021
GOST (OAK)Omonova Nilufar INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA // Marketing. – 2026. – P. 72-78. – DOI: 10.67668/mj/2026issmaxsus/2021.
MLAOmonova Nilufar. “INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA.” Marketing, 72-78, 2026. https://doi.org/10.67668/mj/2026issmaxsus/2021
ChicagoOmonova Nilufar. “INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA.” Marketing, 72-78 (2026). https://doi.org/10.67668/mj/2026issmaxsus/2021
HarvardOmonova Nilufar (2026) ‘INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA’, Marketing, 72-78. https://doi.org/10.67668/mj/2026issmaxsus/2021
BibTeX
@article{omonovanilufar2026,
  title = {INTEGRATING CIRCULAR BIOECONOMY PRINCIPLES INTO REGIONAL EVENT TOURISM: STRATEGIC DIRECTIONS FOR ENHANCING DESTINATION ATTRACTIVENESS IN BUKHARA},
  author = {Omonova Nilufar},
  journal = {Marketing},
  year = {2026},
  pages = {72-78},
  doi = {10.67668/mj/2026issmaxsus/2021},
  url = {https://doi.org/10.67668/mj/2026issmaxsus/2021}
}

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