Chakana savdoning barqaror rivojlanishini ta’minlashda narxni shakllantirish strategiyalari

Ikramov Murat Akramovich, Deberdiev Anvar Ravilievich

Marketing · 2026-yil

Annotatsiya

The article proposes a comprehensive approach integrating theories of price elasticity of demand, dynamic pricing, consumer reference prices, and promotional pricing. The empirical analysis utilizes publicly available data from the Statistics Agency under the President of the Republic of Uzbekistan for the 2024-2026 period - specifically, monthly data on retail trade turnover and price indices for goods and services in Tashkent. A regression model incorporating seasonal and temporal components was developed to examine the relationship between changes in the pricing environment and sales dynamics. Retail trade turnover in Tashkent grew from 105.3 trillion soums in 2024 to 130.8 trillion soums in 2025. The coefficients of current and lagged price index changes are negative but not statistically significant at the 5% level. As a result, a five-stage pricing model comprising base price, elasticity, competitor prices, scenarios and price testing is proposed, and it is shown that a discount is economically justified only when gross profit is preserved.

Maqola ma’lumotlari
MualliflarIkramov Murat Akramovich, Deberdiev Anvar Ravilievich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-25
Betlar23-33
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026issmaxsus/2017
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026issmaxsus/2017 · Maqolaning asl sahifasi

Kalit so‘zlar

narxlash, savdo hajmi, narx elastikligi, dinamik narxlash, narx aksiyalari, yalpi foyda, chakana savdo, ценообразование, объём продаж, ценовая эластичность, динамическое ценообразование, ценовые промоакции, валовая прибыль, розничная торговля, pricing, sales volume, price elasticity, dynamic pricing, price promotions, gross profit, retail trade

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIkramov Murat Akramovich, & Deberdiev Anvar Ravilievich (2026). CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI. Marketing, 23-33. https://doi.org/10.67668/mj/2026issmaxsus/2017
GOST (OAK)Ikramov Murat Akramovich, Deberdiev Anvar Ravilievich CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI // Marketing. – 2026. – B. 23-33. – DOI: 10.67668/mj/2026issmaxsus/2017.
MLAIkramov Murat Akramovich, and Deberdiev Anvar Ravilievich. “CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI.” Marketing, 23-33, 2026. https://doi.org/10.67668/mj/2026issmaxsus/2017
ChicagoIkramov Murat Akramovich, and Deberdiev Anvar Ravilievich. “CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI.” Marketing, 23-33 (2026). https://doi.org/10.67668/mj/2026issmaxsus/2017
HarvardIkramov Murat Akramovich, and Deberdiev Anvar Ravilievich (2026) ‘CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI’, Marketing, 23-33. https://doi.org/10.67668/mj/2026issmaxsus/2017
BibTeX
@article{ikramovmuratakramovich2026,
  title = {CHAKANA SAVDONING BARQAROR RIVOJLANISHINI TA’MINLASHDA NARXNI SHAKLLANTIRISH STRATEGIYALARI},
  author = {Ikramov Murat Akramovich and Deberdiev Anvar Ravilievich},
  journal = {Marketing},
  year = {2026},
  pages = {23-33},
  doi = {10.67668/mj/2026issmaxsus/2017},
  url = {https://doi.org/10.67668/mj/2026issmaxsus/2017}
}

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