An empirical assessment of the impact of loyalty programs on consumer loyalty and repurchase intention

Tilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, Tilavkobilova , Mehriniso

Илғор иқтисодиёт ва педагогик технологиялар · 2026-yil

Annotatsiya

This article empirically examines the relationship between loyalty programs, customer loyalty, and repurchase intention. The main purpose of the study is to assess the influence of cashback, bonus cards, point accumulation systems, and discount programs on consumer purchasing behavior. A quantitative research approach was applied, and data were collected through a questionnaire survey involving 120 respondents. Respondents’ attitudes toward loyalty programs were measured using a 5-point Likert scale. The collected data were analyzed using frequency, percentage, mean, standard deviation, and correlation analysis. The results indicate that cashback and bonus systems are among the most frequently used loyalty tools among respondents. A positive relationship was also identified between satisfaction with loyalty programs, ease of use, brand loyalty, and repurchase intention. The findings suggest that loyalty programs should be further developed as an important marketing tool for customer retention and the stimulation of repeat purchases

Maqola ma’lumotlari
MualliflarTilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, Tilavkobilova , Mehriniso
JurnalИлғор иқтисодиёт ва педагогик технологиялар
NashriyotТошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази
ISSN1994-2025
Nashr sanasi2026-09-28
Jild3
Son5
Betlar180-189
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/3060-4842-2026-vol3-iss5-pp180-189
Indeksga qo‘shilgan2026-09-29

DOI: 10.60078/3060-4842-2026-vol3-iss5-pp180-189 · Maqolaning asl sahifasi

Kalit so‘zlar

loyalty program, customer loyalty, repurchase intention, cashback, bonus system, customer retention, consumer behavior, marketing, программа лояльности, лояльность потребителей, намерение совершить повторную покупку, кэшбэк, бонусная система, удержание клиентов, поведение потребителей, маркетинг, sodiqlik dasturi, iste’molchi sodiqligi, qayta xarid qilish niyati, cashback, bonus tizimi, mijozlarni saqlab qolish, iste’molchi xulq-atvori, marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, & Tilavkobilova , Mehriniso (2026). AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION. Илғор иқтисодиёт ва педагогик технологиялар, 3(5), 180-189. https://doi.org/10.60078/3060-4842-2026-vol3-iss5-pp180-189
GOST (OAK)Tilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, Tilavkobilova , Mehriniso AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION // Илғор иқтисодиёт ва педагогик технологиялар. – 2026. – T. 3, № 5. – P. 180-189. – DOI: 10.60078/3060-4842-2026-vol3-iss5-pp180-189.
MLATilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, and Tilavkobilova , Mehriniso. “AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION.” Илғор иқтисодиёт ва педагогик технологиялар, 3(5), 180-189, 2026. https://doi.org/10.60078/3060-4842-2026-vol3-iss5-pp180-189
ChicagoTilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, and Tilavkobilova , Mehriniso. “AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION.” Илғор иқтисодиёт ва педагогик технологиялар, 3(5), 180-189 (2026). https://doi.org/10.60078/3060-4842-2026-vol3-iss5-pp180-189
HarvardTilavkobilova , Mehriniso, Тилавкобилова , Мехринисо, and Tilavkobilova , Mehriniso (2026) ‘AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION’, Илғор иқтисодиёт ва педагогик технологиялар, 3(5), 180-189. https://doi.org/10.60078/3060-4842-2026-vol3-iss5-pp180-189
BibTeX
@article{tilavkobilovamehriniso2026,
  title = {AN EMPIRICAL ASSESSMENT OF THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER LOYALTY AND REPURCHASE INTENTION},
  author = {Tilavkobilova , Mehriniso and Тилавкобилова , Мехринисо and Tilavkobilova , Mehriniso},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year = {2026},
  volume = {3},
  number = {5},
  pages = {180-189},
  doi = {10.60078/3060-4842-2026-vol3-iss5-pp180-189},
  url = {https://doi.org/10.60078/3060-4842-2026-vol3-iss5-pp180-189}
}

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