The challenge of AI in conveying wordplay and humor from english advertisements to uzbek

Raimov Lazizjon Alisherovich

World of Philology · 2026-yil

Annotatsiya

This article examines the significant challenges faced by artificial intelligence (AI) translation technologies when conveying humor, wordplay, and idiomatic expressions from English advertisements into Uzbek. Because humor and wordplay are intrinsically tied to specific cultural references, linguistic idiosyncrasies, and social norms, standard direct translation methods are insufficient and can result in confusing or meaningless messaging. Current AI systems, despite their sophisticated natural language processing algorithms, often struggle with the phonetic, syntactic, and semantic nuances required to preserve the original intent and emotional appeal of English ads. To overcome these cultural barriers, the research advocates for the integration of cultural intelligence and adaptive localization frameworks within AI systems. By implementing continuous learning mechanisms and fostering collaboration between AI developers and marketing experts, future translation technologies can better capture cultural subtleties. Ultimately, enhancing AI's capacity for cultural adaptation is essential for globalizing marketing efforts and forging meaningful connections between brands and the Uzbek consumer base.

Maqola ma’lumotlari
MualliflarRaimov Lazizjon Alisherovich
JurnalWorld of Philology
NashriyotЎзбекистон давлат санъат ва маданият институтининг Фарғона минтақавий филиали
Nashr sanasi2026-09-11
Jild5
Son5
Betlar507-513
TilIngliz
Ilmiy sohaFilologiya
DOI10.70728/phil.v05.i05.080
Indeksga qo‘shilgan2026-09-13

DOI: 10.70728/phil.v05.i05.080 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, translation, wordplay, humor, advertising language, pragmatics, cultural adaptation, since it directly influences the consumer's

Ilmiy soha

Filologiya

Iqtibos keltirish

APARaimov Lazizjon Alisherovich (2026). THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK. World of Philology, 5(5), 507-513. https://doi.org/10.70728/phil.v05.i05.080
GOST (OAK)Raimov Lazizjon Alisherovich THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK // World of Philology. – 2026. – T. 5, № 5. – P. 507-513. – DOI: 10.70728/phil.v05.i05.080.
MLARaimov Lazizjon Alisherovich. “THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK.” World of Philology, 5(5), 507-513, 2026. https://doi.org/10.70728/phil.v05.i05.080
ChicagoRaimov Lazizjon Alisherovich. “THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK.” World of Philology, 5(5), 507-513 (2026). https://doi.org/10.70728/phil.v05.i05.080
HarvardRaimov Lazizjon Alisherovich (2026) ‘THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK’, World of Philology, 5(5), 507-513. https://doi.org/10.70728/phil.v05.i05.080
BibTeX
@article{raimovlazizjonalisherovich2026,
  title = {THE CHALLENGE OF AI IN CONVEYING WORDPLAY AND HUMOR FROM ENGLISH ADVERTISEMENTS TO UZBEK},
  author = {Raimov Lazizjon Alisherovich},
  journal = {World of Philology},
  year = {2026},
  volume = {5},
  number = {5},
  pages = {507-513},
  doi = {10.70728/phil.v05.i05.080},
  url = {https://doi.org/10.70728/phil.v05.i05.080}
}

Boshqa maqola uchun iqtibos tayyorlash

World of Philology jurnalidan boshqa maqolalar

World of Philology — barcha maqolalar · 2026-yil arxivi

Raimov Lazizjon Alisherovich — boshqa maqolalari

Filologiya sohasidagi boshqa maqolalar

Filologiya sohasidagi OAK jurnallari