Tijorat banklarida innovatsion marketing strategiyalaridan foydalanish mexanizmlari

Axmedova Dilbar Bo’ronovna

Management and Economics Scientific Research Journal · 2025-yil

Annotatsiya

The article analyzes the mechanisms for implementing and managing innovativemarketing strategies (IMS) in commercial banks from a theoretical and practical perspective. Thetheoretical foundation is a synthesis of the resource-based view (RBV), dynamic capabilities(sensing–seizing–reconfiguring) and service-dominant logic (S-D logic) approaches. Thepractical mechanism is built on the triad of “information–ecosystem–experiment”: customer 360°profile and Next-Best-Action (NBA), omnichannel orchestration, API/embedded partnerships, A/Band quasi-experiments. The analytical results obtained based on the proposed methodology showthat IMS packages increase CLV by 10–12%, reduce churn by 2–4 p.p. and shorten the paybackperiod. Practical recommendations for banking management, limitations and future researchdirections are discussed.

Maqola ma’lumotlari
MualliflarAxmedova Dilbar Bo’ronovna
JurnalManagement and Economics Scientific Research Journal
NashriyotТошкент менежмент ва иқтисодиёт институти
Nashr sanasi2025-10-24
Jild2
Son2
Betlar741-751
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-09-08

Maqolaning asl sahifasi

Kalit so‘zlar

innovatsion marketing, tijorat banklari, dinamik qobiliyatlar, S-D logic, CLV, CAC, omnichannel, Next-Best-Action, A/B test, embedded finance.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAxmedova Dilbar Bo’ronovna (2025). TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI. Management and Economics Scientific Research Journal, 2(2), 741-751. https://journals.timeedu.uz/index.php/mesr/article/view/347
GOST (OAK)Axmedova Dilbar Bo’ronovna TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 741-751.
MLAAxmedova Dilbar Bo’ronovna. “TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI.” Management and Economics Scientific Research Journal, 2(2), 741-751, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/347
ChicagoAxmedova Dilbar Bo’ronovna. “TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI.” Management and Economics Scientific Research Journal, 2(2), 741-751 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/347
HarvardAxmedova Dilbar Bo’ronovna (2025) ‘TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI’, Management and Economics Scientific Research Journal, 2(2), 741-751. https://journals.timeedu.uz/index.php/mesr/article/view/347
BibTeX
@article{axmedovadilbarboronovna2025,
  title = {TIJORAT BANKLARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MEXANIZMLARI},
  author = {Axmedova Dilbar Bo’ronovna},
  journal = {Management and Economics Scientific Research Journal},
  year = {2025},
  volume = {2},
  number = {2},
  pages = {741-751},
  url = {https://journals.timeedu.uz/index.php/mesr/article/view/347}
}

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