THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN

Ashurova, Shaxnoza

Innovation science and technologiy · 2026-yil

Annotatsiya

The study analyzes the impact of digital destination image on tourist satisfaction and revisitintention. Online reviews and website quality are examined as key factors. A conceptual model is developedand empirically tested. Data were collected from international tourists. The findings show significant effectsof digital factors. Website quality emerges as the strongest predictor. Satisfaction directly influences revisitintention. The need for digital marketing development is emphasized.

Maqola ma’lumotlari
MualliflarAshurova, Shaxnoza
JurnalInnovation science and technologiy
Nashr sanasi2026-04-01
Jild2
Son4
TilIngliz
DOI10.5281/zenodo.19939739

Kalit so‘zlar

digital destination image, online reviews, website quality, tourist satisfaction, revisit intention, PLS-SEM, Uzbekistan

Ilmiy soha

Innovation science and technologiy jurnalidan boshqa maqolalar

Innovation science and technologiy — barcha maqolalar