Due to increasing globalization pressures in the functioning of modern states, national development has beensignificantly influenced by the expansion of international markets and the advancement of communication technologiesand policy frameworks. This study aims to contribute to the understanding of international image formation by examininghow governments employ strategic management practices and policy tools to shape global perceptions. In particular, theresearch explores the strategic management mechanisms implemented in Switzerland and their contribution to nationalimage development.The study is based on primary data collected through questionnaire surveys conducted among international stakeholders,supported by the analysis of multiple indicators. The findings suggest that strategic policies and tools perform multiplecomplementary roles, including governance enhancement, reputation building, institutional and policy learning, andshaping global perceptions. Furthermore, stakeholders demonstrate diverse approaches to the use of strategic tools,including both proactive engagement and adaptive responses.The study highlights the importance of adopting an integrated strategic management perspective that enhancesstakeholder awareness and supports policymakers in understanding perception dynamics across different contexts. Theresults provide a practical framework for strengthening international image positioning and demonstrate that strategicapproaches may vary depending on institutional and environmental conditions.
| Mualliflar | Idirisbaeva , Hurliman, Kurolov , Maksud |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2026-04-01 |
| Jild | 2 |
| Son | 4 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.19641174 |
DOI: 10.5281/zenodo.19641174 · Maqolaning asl sahifasi
Strategic Management; International Image; Nation Branding; Structural Equation Modeling (SEM); Policy Coherence; Public Diplomacy; Switzerland.
The purpose of this research article is to analyze the key factors influencing the financial sustainability andoperational efficiency of JSC “Hududgaztaminot”, the national gas distribution operator of the Republic of…
This study highlights the scientific and practical significance of applying modern statistical and econometricmethods in evaluating audit efficiency. The research substantiates the possibilities of quantitatively…
The rapid advancement of artificial intelligence (AI) technologies is fundamentally transforming manufacturingindustries worldwide. This paper systematically examines the principal directions in which AI is deployed to…
The rapid growth of online shopping has significantly transformed the retail sector. As a result, traditional brickand-mortar stores are increasingly encouraged to adopt digital strategies in order to remain competitive…
This article examines the issues of improving the efficiency of internal combustion engines and reducing exhaustemissions by adding special additives to automotive fuels. Under laboratory conditions, the MN-9950…
This article analyzes the relationship between service quality indicators and economic efficiency usingeconometric methods. The study evaluates the regression relationship between quality indicators such as…
The gradual transition to an inflation targeting regime, which began in Uzbekistan in 2020,necessitates improving the practical use of monetary policy instruments.The article is devoted to improving the practice of…
This article analyzes the mechanisms for enhancing the resource capacity of organizations in the field ofeducational services. The study examines ways to increase organizational efficiency based on the effective…
Volunteer tourism—commonly referred to as voluntourism—constitutes a rapidly expanding sector within theglobal travel industry, with market projections estimating revenues in excess of USD 1.2 billion by the year 2030…
This article analyzes the importance of digital transformation in improving management strategies in constructionmaterials industry enterprises. The study demonstrates that the implementation of digital technologies…