The role of strategic management in enhancing a country’s international image: the case of switzerland

Idirisbaeva , Hurliman, Kurolov , Maksud

Innovation science and technologiy · 2026-yil

Annotatsiya

Due to increasing globalization pressures in the functioning of modern states, national development has beensignificantly influenced by the expansion of international markets and the advancement of communication technologiesand policy frameworks. This study aims to contribute to the understanding of international image formation by examininghow governments employ strategic management practices and policy tools to shape global perceptions. In particular, theresearch explores the strategic management mechanisms implemented in Switzerland and their contribution to nationalimage development.The study is based on primary data collected through questionnaire surveys conducted among international stakeholders,supported by the analysis of multiple indicators. The findings suggest that strategic policies and tools perform multiplecomplementary roles, including governance enhancement, reputation building, institutional and policy learning, andshaping global perceptions. Furthermore, stakeholders demonstrate diverse approaches to the use of strategic tools,including both proactive engagement and adaptive responses.The study highlights the importance of adopting an integrated strategic management perspective that enhancesstakeholder awareness and supports policymakers in understanding perception dynamics across different contexts. Theresults provide a practical framework for strengthening international image positioning and demonstrate that strategicapproaches may vary depending on institutional and environmental conditions.

Maqola ma’lumotlari
MualliflarIdirisbaeva , Hurliman, Kurolov , Maksud
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-04-01
Jild2
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.19641174
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.19641174 · Maqolaning asl sahifasi

Kalit so‘zlar

Strategic Management; International Image; Nation Branding; Structural Equation Modeling (SEM); Policy Coherence; Public Diplomacy; Switzerland.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIdirisbaeva , Hurliman, & Kurolov , Maksud (2026). THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND. Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19641174
GOST (OAK)Idirisbaeva , Hurliman, Kurolov , Maksud THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND // Innovation science and technologiy. – 2026. – T. 2, № 4. – DOI: 10.5281/zenodo.19641174.
MLAIdirisbaeva , Hurliman, and Kurolov , Maksud. “THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND.” Innovation science and technologiy, 2(4), 2026. https://doi.org/10.5281/zenodo.19641174
ChicagoIdirisbaeva , Hurliman, and Kurolov , Maksud. “THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND.” Innovation science and technologiy, 2(4) (2026). https://doi.org/10.5281/zenodo.19641174
HarvardIdirisbaeva , Hurliman, and Kurolov , Maksud (2026) ‘THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND’, Innovation science and technologiy, 2(4). https://doi.org/10.5281/zenodo.19641174
BibTeX
@article{idirisbaevahurliman2026,
  title = {THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING A COUNTRY’S INTERNATIONAL IMAGE: THE CASE OF SWITZERLAND},
  author = {Idirisbaeva , Hurliman and Kurolov , Maksud},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {4},
  doi = {10.5281/zenodo.19641174},
  url = {https://doi.org/10.5281/zenodo.19641174}
}

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