Improving the methodology of strategic management in enhancing the country’s international image: in the example of south Korea

Kurolov , Maksud

Innovation science and technologiy · 2026-yil

Annotatsiya

Although research on strategic management linked with national branding is growing, few studies have focusedon the improvement of strategic management methodology through the experience of South Korea. The present studyopens broad opportunities for the application of strategic management in international image studies, including the roleof policy coordination and institutional communication and their impact on national reputation in responding to globalcompetition. The purpose of this study is to examine the role of strategic management and international communication inachieving national image enhancement in responding to the challenges of global perception. Collected survey data weresubjected to a detailed PLS-SEM analysis to estimate the conditional probability that a strategic factor has a significanteffect, given the presence of one or more of its related policy variables. In order to analyze strategic governance andinternational perception while also including image-related factors, certain strategic indicators and perception variableswere combined with the measurement set defined by prior literature, which resulted in the structural equation model. Theresults show that stakeholders’ favorable evaluation of the effectiveness of their strategic management practices showsnational branding positively influences the formation of their international country image through the mediating effect ofpublic perception toward cultural diplomacy, economic achievements, and policy credibility. The results also show thepositive impact of strategic governance and international communication on national image during the global evaluationprocess. Moreover, understanding the influence of strategic management for national image building in relation to thestructural model of international perception is a contribution to policy research that may help future governments achievefaster reputation development. This research can also benefit policymakers as it provides practical implications such asstrategic coordination mechanisms to strengthen the use of the national image model and it contributes to the existingliterature in the area of strategic management and country branding in general.

Maqola ma’lumotlari
MualliflarKurolov , Maksud
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-03-01
Jild2
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.19201910
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.19201910 · Maqolaning asl sahifasi

Kalit so‘zlar

Strategic Governance, National Branding, International Country Image, Strategic Image Governance, International Communication, PLS-SEM Modeling, Public Perception and Reputation Management.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKurolov , Maksud (2026). IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA. Innovation science and technologiy, 2(3). https://doi.org/10.5281/zenodo.19201910
GOST (OAK)Kurolov , Maksud IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA // Innovation science and technologiy. – 2026. – T. 2, № 3. – DOI: 10.5281/zenodo.19201910.
MLAKurolov , Maksud. “IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA.” Innovation science and technologiy, 2(3), 2026. https://doi.org/10.5281/zenodo.19201910
ChicagoKurolov , Maksud. “IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA.” Innovation science and technologiy, 2(3) (2026). https://doi.org/10.5281/zenodo.19201910
HarvardKurolov , Maksud (2026) ‘IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA’, Innovation science and technologiy, 2(3). https://doi.org/10.5281/zenodo.19201910
BibTeX
@article{kurolovmaksud2026,
  title = {IMPROVING THE METHODOLOGY OF STRATEGIC MANAGEMENT IN ENHANCING THE COUNTRY’S INTERNATIONAL IMAGE: IN THE EXAMPLE OF SOUTH KOREA},
  author = {Kurolov , Maksud},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {3},
  doi = {10.5281/zenodo.19201910},
  url = {https://doi.org/10.5281/zenodo.19201910}
}

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