This study explores the importance of sustainable development principles in the process of forming greenmarketing strategies for enterprises. It analyzes the Triple Bottom Line concept, the United Nations SustainableDevelopment Goals (SDGs), and their integration into corporate marketing practices. The findings indicate thatcompanies that harmonize environmental, social, and economic factors gain a competitive advantage. The researchmethodology includes secondary data analysis, comparative analysis, and a systematic approach. In conclusion, practicalrecommendations for implementing green marketing strategies in Uzbek enterprises are presented
| Mualliflar | Sapayev , Akhmad |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| Nashr sanasi | 2026-01-01 |
| Jild | 2 |
| Son | 1 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.5281/zenodo.18333845 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.5281/zenodo.18333845 · Maqolaning asl sahifasi
green marketing, sustainable development, Triple Bottom Line, SDGs, ecological marketing, corporate social responsibility, consumer behavior
| APA | Sapayev , Akhmad (2026). THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES. Innovation science and technologiy, 2(1). https://doi.org/10.5281/zenodo.18333845 |
|---|---|
| GOST (OAK) | Sapayev , Akhmad THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES // Innovation science and technologiy. – 2026. – T. 2, № 1. – DOI: 10.5281/zenodo.18333845. |
| MLA | Sapayev , Akhmad. “THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES.” Innovation science and technologiy, 2(1), 2026. https://doi.org/10.5281/zenodo.18333845 |
| Chicago | Sapayev , Akhmad. “THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES.” Innovation science and technologiy, 2(1) (2026). https://doi.org/10.5281/zenodo.18333845 |
| Harvard | Sapayev , Akhmad (2026) ‘THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES’, Innovation science and technologiy, 2(1). https://doi.org/10.5281/zenodo.18333845 |
| BibTeX | @article{sapayevakhmad2026,
title = {THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES},
author = {Sapayev , Akhmad},
journal = {Innovation science and technologiy},
year = {2026},
volume = {2},
number = {1},
doi = {10.5281/zenodo.18333845},
url = {https://doi.org/10.5281/zenodo.18333845}
} |
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