The role of digital marketing tools in enhancing regional tourism development

Ilhamova Zarnigor Polatjon kizi

Innovation science and technologiy · 2025-yil

Annotatsiya

The article examines the current level of knowledge and practical application of digital marketing tools in thedevelopment of regional tourism. In particular, it explores the role of digital technologies in shaping the image of touristdestinations, attracting potential visitors, and improving communication between tourism service providers and customers.The research analyzes existing academic studies and practical cases to identify both achievements and challenges in theimplementation of digital marketing in the tourism sector.Special attention is given to the effectiveness of such instruments as content marketing, social media platforms, searchengine optimization (SEO), online advertising, and influencer marketing in promoting regional tourism products andservices. The study also highlights the importance of integrating traditional and digital marketing approaches to create asustainable and competitive tourism marketing strategy.Based on the fndings, the article identifes opportunities for regional tourism development through the application ofinnovative digital tools, emphasizing the need for capacity building, professional training, and infrastructure improvementto enhance the visibility and attractiveness of regional destinations in the global tourism market.

Maqola ma’lumotlari
MualliflarIlhamova Zarnigor Polatjon kizi
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2025-08-01
Jild1
Son8
Betlar71-75
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.17447819
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.17447819 · Maqolaning asl sahifasi

Kalit so‘zlar

traditional marketing, digital marketing, tourism marketing, digital technologies, content marketing, social media marketing, SEO, influencer marketing, regional development.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIlhamova Zarnigor Polatjon kizi (2025). THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT. Innovation science and technologiy, 1(8), 71-75. https://doi.org/10.5281/zenodo.17447819
GOST (OAK)Ilhamova Zarnigor Polatjon kizi THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT // Innovation science and technologiy. – 2025. – T. 1, № 8. – P. 71-75. – DOI: 10.5281/zenodo.17447819.
MLAIlhamova Zarnigor Polatjon kizi. “THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT.” Innovation science and technologiy, 1(8), 71-75, 2025. https://doi.org/10.5281/zenodo.17447819
ChicagoIlhamova Zarnigor Polatjon kizi. “THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT.” Innovation science and technologiy, 1(8), 71-75 (2025). https://doi.org/10.5281/zenodo.17447819
HarvardIlhamova Zarnigor Polatjon kizi (2025) ‘THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT’, Innovation science and technologiy, 1(8), 71-75. https://doi.org/10.5281/zenodo.17447819
BibTeX
@article{ilhamovazarnigorpolatjonkizi2025,
  title = {THE ROLE OF DIGITAL MARKETING TOOLS IN ENHANCING REGIONAL TOURISM DEVELOPMENT},
  author = {Ilhamova Zarnigor Polatjon kizi},
  journal = {Innovation science and technologiy},
  year = {2025},
  volume = {1},
  number = {8},
  pages = {71-75},
  doi = {10.5281/zenodo.17447819},
  url = {https://doi.org/10.5281/zenodo.17447819}
}

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