The article examines the current level of knowledge and practical application of digital marketing tools in thedevelopment of regional tourism. In particular, it explores the role of digital technologies in shaping the image of touristdestinations, attracting potential visitors, and improving communication between tourism service providers and customers.The research analyzes existing academic studies and practical cases to identify both achievements and challenges in theimplementation of digital marketing in the tourism sector.Special attention is given to the effectiveness of such instruments as content marketing, social media platforms, searchengine optimization (SEO), online advertising, and influencer marketing in promoting regional tourism products andservices. The study also highlights the importance of integrating traditional and digital marketing approaches to create asustainable and competitive tourism marketing strategy.Based on the fndings, the article identifes opportunities for regional tourism development through the application ofinnovative digital tools, emphasizing the need for capacity building, professional training, and infrastructure improvementto enhance the visibility and attractiveness of regional destinations in the global tourism market.
| Mualliflar | Ilhamova Zarnigor Polatjon kizi |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2025-08-01 |
| Jild | 1 |
| Son | 8 |
| Betlar | 71-75 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17447819 |
DOI: 10.5281/zenodo.17447819 · Maqolaning asl sahifasi
traditional marketing, digital marketing, tourism marketing, digital technologies, content marketing, social media marketing, SEO, influencer marketing, regional development.
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