This article analyzes effective methods of enhancing customer loyalty through eco-marketing strategies. Itsubstantiates that marketing approaches developed with consideration of consumers' environmental awareness cansignifcantly increase brand trust and customer retention. The study examines the impact of eco-friendly products, greenbranding, and socially responsible advertising on consumer behavior and loyalty formation.
| Mualliflar | Rahmatov Dilshod Shermat o‘g‘li |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2025-08-01 |
| Jild | 1 |
| Son | 8 |
| Betlar | 10-14 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17447641 |
DOI: 10.5281/zenodo.17447641 · Maqolaning asl sahifasi
eco-marketing, customer loyalty, green marketing, sustainability, environmental awareness, consumer behavior
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