Pragmalinguistic and linguocultural features of advertising slogans in english

Abdimurodov, Doston Dilmurod o‘g‘li,, Jamolova, Yulduzxon Zikrillaxon qizi

Science time · 2026-yil

Annotatsiya

This article investigates the pragmalinguistic and linguocultural features of English advertising slogans. It focuses on how slogans compress commercial value into short verbal formulas through imperative force, evaluation, metaphor, rhythm, alliteration, and identity appeals. A selected corpus of internationally recognizable slogans is analysed to show how cultural codes, symbolic meanings, and audience expectations shape persuasive effect. The findings indicate that the most efficient slogans do not merely describe products; they verbalize consumer experience, value orientation, and selfpositioning.

Maqola ma’lumotlari
MualliflarAbdimurodov, Doston Dilmurod o‘g‘li,, Jamolova, Yulduzxon Zikrillaxon qizi
JurnalScience time
NashriyotАжиниёз номидаги Нукус давлат педагогика институти
ISSN2992-8850
Nashr sanasi2026-04-22
Jild4
Son4/1
Betlar633-640
TilIngliz
DOI10.66345/stj.v4i4/1.5995
Indeksga qo‘shilgan2026-08-27

DOI: 10.66345/stj.v4i4/1.5995 · Maqolaning asl sahifasi

Kalit so‘zlar

slogan,, pragmatics,, linguoculturology,, advertising discourse,, persuasion,, cultural code.

Iqtibos keltirish

APAAbdimurodov, Doston Dilmurod o‘g‘li,, & Jamolova, Yulduzxon Zikrillaxon qizi (2026). PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH. Science time, 4(4/1), 633-640. https://doi.org/10.66345/stj.v4i4/1.5995
GOST (OAK)Abdimurodov, Doston Dilmurod o‘g‘li,, Jamolova, Yulduzxon Zikrillaxon qizi PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH // Science time. – 2026. – T. 4, № 4/1. – P. 633-640. – DOI: 10.66345/stj.v4i4/1.5995.
MLAAbdimurodov, Doston Dilmurod o‘g‘li,, and Jamolova, Yulduzxon Zikrillaxon qizi. “PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH.” Science time, 4(4/1), 633-640, 2026. https://doi.org/10.66345/stj.v4i4/1.5995
ChicagoAbdimurodov, Doston Dilmurod o‘g‘li,, and Jamolova, Yulduzxon Zikrillaxon qizi. “PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH.” Science time, 4(4/1), 633-640 (2026). https://doi.org/10.66345/stj.v4i4/1.5995
HarvardAbdimurodov, Doston Dilmurod o‘g‘li,, and Jamolova, Yulduzxon Zikrillaxon qizi (2026) ‘PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH’, Science time, 4(4/1), 633-640. https://doi.org/10.66345/stj.v4i4/1.5995
BibTeX
@article{abdimurodovdostondilmurodogli2026,
  title = {PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH},
  author = {Abdimurodov, Doston Dilmurod o‘g‘li, and Jamolova, Yulduzxon Zikrillaxon qizi},
  journal = {Science time},
  year = {2026},
  volume = {4},
  number = {4/1},
  pages = {633-640},
  doi = {10.66345/stj.v4i4/1.5995},
  url = {https://doi.org/10.66345/stj.v4i4/1.5995}
}

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