With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities of an ad-slogan.
| Mualliflar | Shakhzoda EGAMBERDIEVA |
|---|---|
| Jurnal | Ўзбекистон Миллий университети хабарлари |
| Nashriyot | Ўзбекистон Миллий университети |
| ISSN | 2181-7324, 3093-8996 |
| Nashr sanasi | 2024-04-16 |
| Jild | 1 |
| Son | 1.4 |
| Betlar | 373-376 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| DOI | 10.69617/nuuz.v1i1.4.2109 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.69617/nuuz.v1i1.4.2109 · Maqolaning asl sahifasi
Advertising text, ad-slogan, language, communication, recipient., Рекламный текст, рекламный слоган, язык, коммуникация, реципиент., Reklama matni, reklama shiori, til, aloqa, retsipiyent.
| APA | Shakhzoda EGAMBERDIEVA (2024). THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS. Ўзбекистон Миллий университети хабарлари, 1(1.4), 373-376. https://doi.org/10.69617/nuuz.v1i1.4.2109 |
|---|---|
| GOST (OAK) | Shakhzoda EGAMBERDIEVA THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS // Ўзбекистон Миллий университети хабарлари. – 2024. – T. 1, № 1.4. – P. 373-376. – DOI: 10.69617/nuuz.v1i1.4.2109. |
| MLA | Shakhzoda EGAMBERDIEVA. “THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS.” Ўзбекистон Миллий университети хабарлари, 1(1.4), 373-376, 2024. https://doi.org/10.69617/nuuz.v1i1.4.2109 |
| Chicago | Shakhzoda EGAMBERDIEVA. “THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS.” Ўзбекистон Миллий университети хабарлари, 1(1.4), 373-376 (2024). https://doi.org/10.69617/nuuz.v1i1.4.2109 |
| Harvard | Shakhzoda EGAMBERDIEVA (2024) ‘THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS’, Ўзбекистон Миллий университети хабарлари, 1(1.4), 373-376. https://doi.org/10.69617/nuuz.v1i1.4.2109 |
| BibTeX | @article{shakhzodaegamberdieva2024,
title = {THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS},
author = {Shakhzoda EGAMBERDIEVA},
journal = {Ўзбекистон Миллий университети хабарлари},
year = {2024},
volume = {1},
number = {1.4},
pages = {373-376},
doi = {10.69617/nuuz.v1i1.4.2109},
url = {https://doi.org/10.69617/nuuz.v1i1.4.2109}
} |
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