Linguistic mechanisms of mass consciousness manipulation in pharmaceutical advertising discourse

Egamberdieva Shakhzoda Damirovna

World of Philology · 2026-yil

Annotatsiya

The present study investigates the linguistic mechanisms employed in pharmaceutical advertising discourse to manipulate mass consciousness. Through a comprehensive analysis of contemporary English-language medical advertisements, the research identifies and categorizes key manipulative techniques, including medicalization, semantic elevation, grammatical de-agentivization, and lifestyle baiting. Drawing on established frameworks from rhetoric, sociolinguistics, and critical discourse analysis, the article examines how language-level devices - such as denominal verb formation, modal auxiliaries, person-shifting pronouns, and abstract nominalizations - serve to construct persuasive narratives that align patient identity with pharmaceutical consumption. The findings reveal that medical advertising systematically exploits epistemic vulnerability and health anxiety, relying on the fusion of scientific authority and emotional resonance.

Maqola ma’lumotlari
MualliflarEgamberdieva Shakhzoda Damirovna
JurnalWorld of Philology
NashriyotЎзбекистон давлат санъат ва маданият институтининг Фарғона минтақавий филиали
Nashr sanasi2026-09-11
Jild5
Son5
Betlar248-253
TilIngliz
Ilmiy sohaFilologiya
DOI10.70728/phil.v05.i05.038
Indeksga qo‘shilgan2026-09-13

DOI: 10.70728/phil.v05.i05.038 · Maqolaning asl sahifasi

Kalit so‘zlar

pharmaceutical advertising, medicalization, linguistic manipulation, semantic elevation, denominal verbs, de-agentivization, health discourse, critical

Ilmiy soha

Filologiya

Iqtibos keltirish

APAEgamberdieva Shakhzoda Damirovna (2026). LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE. World of Philology, 5(5), 248-253. https://doi.org/10.70728/phil.v05.i05.038
GOST (OAK)Egamberdieva Shakhzoda Damirovna LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE // World of Philology. – 2026. – T. 5, № 5. – P. 248-253. – DOI: 10.70728/phil.v05.i05.038.
MLAEgamberdieva Shakhzoda Damirovna. “LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE.” World of Philology, 5(5), 248-253, 2026. https://doi.org/10.70728/phil.v05.i05.038
ChicagoEgamberdieva Shakhzoda Damirovna. “LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE.” World of Philology, 5(5), 248-253 (2026). https://doi.org/10.70728/phil.v05.i05.038
HarvardEgamberdieva Shakhzoda Damirovna (2026) ‘LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE’, World of Philology, 5(5), 248-253. https://doi.org/10.70728/phil.v05.i05.038
BibTeX
@article{egamberdievashakhzodadamirovna2026,
  title = {LINGUISTIC MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN PHARMACEUTICAL ADVERTISING DISCOURSE},
  author = {Egamberdieva Shakhzoda Damirovna},
  journal = {World of Philology},
  year = {2026},
  volume = {5},
  number = {5},
  pages = {248-253},
  doi = {10.70728/phil.v05.i05.038},
  url = {https://doi.org/10.70728/phil.v05.i05.038}
}

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